Brand Tone

Promotional, Benefit-Oriented, Direct, Action-Oriented, Customer-Focused, Enthusiastic, Positive

Brand Values

• •Value for Money/Affordability
• •Variety and Convenience
• •Customer Satisfaction
• •Accessibility
• •Practicality/Problem-Solving

Best Practices

• •Use clear and direct calls to action, such as 'Comprar agora' or 'Inscreva-se na nossa newsletter'.
• •Highlight promotions, discounts, and offers prominently.
• •Emphasize the practical benefits and problem-solving aspects of the products.
• •Maintain a positive and enthusiastic tone in product descriptions and marketing materials.
• •Ensure customer service information is easily accessible and promote the ease and quality of customer support.

Social Perception

A store that offers variety, good prices, and helpful customer service. Focus on being accessible, practical, and valuable for money.

Copy Examples

• •10% OFF na sua primeira compra
• •Transforme sua Cozinha
• •Diga adeus às facas cegas
• •Comprar agora
• •Siga-nos e aproveite!