Brand Tone

Empathetic, Inclusive, and Sensual

Brand Values

• •Inclusivity & Body Positivity
• •Comfort & Quality
• •Empowerment & Confidence
• •Style & Fashion

Best Practices

• •Always Prioritize Inclusivity in Language and Imagery: Ensure that all marketing copy and visuals reflect a commitment to celebrating diverse body types. Avoid language that could be perceived as exclusionary or stereotypical. Use terms like "celebrate your curves," "designed for all figures," "your perfect fit."
• •Balance Sensuality with Respect and Empowerment: While lingerie is inherently sensual, the tone should always be empowering and respectful, never objectifying. Focus on how the lingerie makes the *wearer* feel (e.g., confident, beautiful, comfortable) rather than solely on external gaze.
• •Maintain an Empathetic and Understanding Voice: Acknowledge the challenges plus-size women might have faced in finding suitable apparel. Position the brand as a solution and a supportive partner. Use phrases like "We understand," "Finally, lingerie that fits and flatters."
• •Use Clear, Positive, and Descriptive Language: Clearly describe the fit, feel, and features of the garments, focusing on benefits like comfort, support, and style. Use positive adjectives that evoke confidence and beauty.
• •Ensure Consistency Across All Channels: The empathetic, inclusive, and sensual tone should be consistent across the website, social media posts, email marketing, and any customer service interactions. This builds trust and a strong brand identity. Develop a simple brand voice guide for anyone creating content.

Social Perception

A go-to online store for a wide range of intimate apparel, especially for plus-size women. A brand that understands and celebrates diverse body types. A provider of stylish and comfortable lingerie that makes women feel good.

Copy Examples

• •Headline: Feel Beautiful, Inside and Out. Your Perfect Fit Awaits. Body: At Loja Online Plus, we believe every woman deserves lingerie that's as comfortable as it is captivating. Explore our collection, designed for every curve. #PlusSizeLingerie #BodyConfidence #IntimateWear
• •Headline: Unleash Your Inner Goddess. Sizes That Celebrate You. Body: Tired of searching for your size? We've curated a stunning range of intimate apparel where style knows no size. Embrace your beauty, effortlessly. #InclusiveFashion #LingerieLove #OnlinePlusModaÍntima
• •Headline: Comfort You Crave, Glamour You Deserve. Body: From cozy nights in to those special moments, our pajamas and lingerie blend luxurious comfort with undeniable allure. Discover pieces that feel like they were made just for you. #SexyComfort #PlusSizeStyle #TreatYourself
• •Headline: More Than Just Lingerie. It's a Feeling. Body: Loja Online Plus is here to celebrate you. Find intimate apparel that boosts your confidence and lets your true self shine. #EmpoweredWomen #LoveYourCurves #FashionForAllSizes
• •Headline: Your Style. Your Size. Your Story. Body: We're passionate about providing beautiful, high-quality intimate wear for every woman. Shop our diverse collection and find the pieces that speak to you. #OnlineShopping #ModaÍntima #PlusIsBeautiful