Brand Tone

Informal and Friendly, Enthusiastic and Benefit-Oriented, Promotional and Direct, Reassuring

Brand Values

• •Variety
• •Value for Money/Affordability
• •Innovation/Novelty
• •Customer Satisfaction
• •Convenience
• •Security

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., informal, enthusiastic, helpful), including preferred vocabulary, level of formality, use of emojis, and a "do's and don'ts" list. Share this with anyone creating content.
• •Know Your Audience: Understand the language and communication style that resonates best with your Brazilian target market. Mirror their informal communication where appropriate but maintain professionalism.
• •Be Consistent Across All Channels: Whether it's the website, Instagram captions, email newsletters, or customer service responses, the tone should feel like it's coming from the same brand personality.
• •Focus on Benefits and Solutions: Continue to highlight how the products make customers' lives easier, better, or more enjoyable, using enthusiastic and positive language.
• •Incorporate Social Proof and Reassurance: Actively use customer testimonials (with permission) and continue to be transparent about policies (shipping, returns) to build trust and reinforce reliability, maintaining a helpful and approachable tone when doing so.

Social Perception

Customers likely perceive News Variedades as a source for a wide array of affordable and interesting products. The brand actively tries to build trust by providing clear FAQs regarding shipping, returns, and product guarantees. Reliability is a concern they proactively address.

Copy Examples

• •For a new kitchen gadget: "Stop wasting time! 🍳 Slice and dice like a pro with our new TurboChopper! Dinner ready in a flash. Get yours now and make life easier! ✨ #KitchenHacks #NewsVariedades"
• •For a home organization product: "Tired of clutter? 🤯 Our new Smart Organizer is here to save your space (and your sanity!). So practical, you'll wonder how you lived without it. 😉 Shop link in bio! #Organization #HomeSweetHome"
• •For a beauty tech item: "Glow up! ✨ Discover the secret to radiant skin with our Sonic Face Cleanser. Innovative tech, amazing price! Treat yourself today – you deserve it! 💖 #BeautyTech #SelfCare"
• •General store promotion: "So many new arrivals, so little time! 🤩 From cool electronics to must-have home goodies, News Variedades has EVERYTHING you need (and want!). Come check it out – best prices guaranteed! 🚀 #VarietyStore #BestDeals"
• •For a seasonal item (e.g., a portable fan in summer): "Beat the heat! ☀️ Our new Mini Breeze Fan is your best buddy this summer. Super portable, super powerful, and super affordable! Grab yours before they're gone! 😎 #SummerVibes #CoolGadgets"