Brand Tone

Natural & Healthy, Professional & High-Performance, Conscious & Ethical, Inspiring & Transformative, Approachable & Educational, Brazilian & Authentic

Brand Values

• •Nature & Balance: Using natural ingredients and creating balanced formulas that respect hair's natural logic.
• •Efficacy & High Performance: Developing products that deliver visible and lasting results.
• •Ethical Practices: Commitment to veganism and cruelty-free production.
• •Sustainability & Consciousness: Utilizing ingredients from Brazilian flora and promoting beauty combined with consciousness.
• •Customer Satisfaction & Transformation: Aiming to provide a positive and transformative experience for users.
• •Simplicity & Focus: "In each formula: simplify, act with focus. No heaviness, no excess."

Best Practices

• •Emphasize Natural Origins: Consistently reference Brazilian flora, Amazonian oils, and natural ingredients. Use descriptive language that evokes nature and purity.
• •Highlight Ethical Commitments: Regularly include keywords like "vegan," "cruelty-free," and "conscious beauty" to reinforce these core values.
• •Focus on Balanced Efficacy: Communicate that the products are both gentle (natural, balanced) and highly effective (high-performance, transformative results). Avoid overstating claims and maintain a tone of knowledgeable expertise.
• •Maintain an Inspiring yet Approachable Voice: Use language that empowers and excites ("unlock," "transform," "new universe") while remaining clear, informative, and accessible to the everyday user.
• •Incorporate the "Brazilian Essence": Subtly weave in the brand's Brazilian heritage, not just in ingredient mentions, but also through a warm, vibrant, and positive communication style when appropriate.

Social Perception

High Quality & Effective, Trustworthy & Ethical, Premium Brand, Innovative, Globally Present

Copy Examples

• •Headline: Unlock Nature's Secret to Radiant Hair. Body: Experience Lana Brasiles. Our formulas, born from the heart of Brazilian flora, deliver balanced care for truly transformed, vibrant hair. Vegan, cruelty-free, and purely effective. #LanaBrasiles #NaturalHairCare #BrazilianBeauty
• •Headline: Tired of Harsh Chemicals? Embrace Conscious Hair Care. Body: At Lana Brasiles, we believe in beauty without compromise. Discover our high-performance, vegan hair treatments that respect your hair's natural intelligence and our planet. Shine ethically. #VeganHairCare #CrueltyFreeBeauty #LanaBrasilesEthos
• •Headline: From Brazil, With Love – For Your Hair. Body: Let the richness of Amazonian oils and fruits deeply nourish and revitalize your strands. Lana Brasiles brings you the authentic essence of Brazilian hair care for unmatched results. #BrazilianHairSecrets #LanaLovesHair #HairTransformation
• •Headline: Professional Results, Naturally. Body: Chosen by salon experts, loved by hair worldwide. Lana Brasiles offers potent, nature-infused solutions for every hair challenge, from frizz to damage. Achieve your dream hair, the balanced way. #SalonQuality #NaturalIngredients #HealthyHairJourney
• •Headline: Simplify Your Routine, Amplify Your Shine. Body: No excess, just focused care. Lana Brasiles delivers potent, balanced formulas that treat, nourish, and recover your hair, following nature's own dynamics. Feel the delightful difference. #EffortlessBeauty #BalancedFormulas #LanaBrasilesExperience