Brand Tone

Supportive, reassuring, and helpful, with a touch of aspiration, especially in the HAS SHOP LATINA version.

Brand Values

• •Customer Satisfaction
• •Quality
• •Service
• •Convenience/Simplicity
• •Trust/Security
• •Making a Difference/Problem-Solving
• •Modernity & Exclusivity (HAS SHOP LATINA)

Best Practices

• •Highlight Quality and Value (Without Over-Hyping): Talk about high-quality items or products that make a difference, but ensure the language remains grounded and believable.
• •Emphasize Secure Shopping: Reassure customers with mentions of Secure Shopping, Secure Payments, and Satisfaction Guarantee.
• •Promote Customer Support: Highlight professional support and easy returns to build trust.
• •Simplify the Shopping Experience: Use words like easy, simple, secure, guaranteed, support, and helpful to reinforce a user-friendly experience.
• •Ensure policies like shipping and returns are easy to find and understand.

Social Perception

A reliable and trustworthy online store that provides quality products and excellent customer service. The brand aims to be seen as a helpful partner in improving customers' lives.

Copy Examples

• •Oferecemos uma seleção de produtos que fazem a diferença.
• •Nos dedicamos a escolher itens de alta qualidade e a proporcionar um atendimento excepcional.
• •Trabalhamos para tornar sua experiência de compra simples e agradável.
• •O COMPANHEIRO PERFEITO PARA SUAS MÃOS LIVRES!
• •Loja séria e bom produto, definitivamente recomendo!