Brand Tone

Aspirational & Trendy, Direct & Sales-Oriented, Accessible & Service-Oriented, Positive & Engaging

Brand Values

• •Beauty as Self-Expression
• •Quality & Accessibility
• •Customer Trust & Security
• •Fashion-Forwardness
• •Customer Satisfaction

Best Practices

• •Define and document the brand's tone and values clearly to guide all copywriting efforts.
• •Use a style guide to ensure consistency in language, grammar, and formatting.
• •Train all content creators and marketing staff on the brand's tone and values.
• •Implement a review process to ensure all copy aligns with the defined brand tone before publication.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, an email newsletter, or a customer service response, the underlying tone and core values should remain consistent.

Social Perception

Trendy, luxurious yet accessible fashion e-commerce store. The brand wants to be perceived as customer-centric and trustworthy.

Copy Examples

• •COMPRE EM NOSSO SITE e arrase com nossos looks de luxo! (BUY ON OUR WEBSITE and rock our luxury looks!)
• •Frete Grátis para todo o Brasil! Aproveite nossas ofertas exclusivas. (Free Shipping all over Brazil! Enjoy our exclusive offers.)
• •Acreditamos que a beleza é uma expressão única de quem você é. Encontre seu estilo na Glowe! (We believe that beauty is a unique expression of who you are. Find your style at Glowe!)
• •Dúvidas? Nosso atendimento ao cliente está pronto para te ajudar! (Questions? Our customer service is ready to help you!)
• •Nova coleção 'Verdadeira Joia' chegou! Peças exclusivas para você brilhar. (New 'True Jewel' collection has arrived! Exclusive pieces for you to shine.)