Brand Tone

Aspirational/Value-Oriented and Reassuring/Trustworthy

Brand Values

• •Honesty
• •Transparency
• •Respect
• •Commitment
• •Agility
• •Responsibility
• •Safety
• •Organization
• •Accessibility/Affordability
• •Quality
• •Customer Satisfaction
• •Focus on Brazilian Market

Best Practices

• •Highlight secure payment, free shipping, the satisfaction guarantee, and customer support.
• •Reinforce stated values like Honesty and Safety in communications.
• •Reflect the brand's stated mission and values in all customer-facing text.
• •Use Aspirational/Value-Oriented language.
• •Maintain Reassuring/Trustworthy tone.

Social Perception

A premium, trustworthy, and customer-centric brand that offers innovative and high-quality products at the best prices in the Brazilian market, with a focus on security and satisfaction.

Copy Examples

• •Loja Escolha Premium: Sua escolha premium para produtos inovadores e de alta qualidade. Frete grátis para todo o Brasil! (Loja Escolha Premium: Your premium choice for innovative and high-quality products. Free shipping all over Brazil!)
• •Compra Segura e Satisfação Garantida! Encontre as melhores ofertas do mercado na Loja Escolha Premium. (Secure Purchase and Satisfaction Guaranteed! Find the best market offers at Loja Escolha Premium.)
• •Na Loja Escolha Premium, priorizamos a honestidade, transparência e respeito em cada interação. (At Loja Escolha Premium, we prioritize honesty, transparency and respect in every interaction.)
• •Inovação e qualidade ao seu alcance. Descubra os produtos mais modernos e seguros na Loja Escolha Premium. (Innovation and quality at your fingertips. Discover the most modern and safe products at Loja Escolha Premium.)
• •Conte com nosso suporte profissional para uma experiência de compra tranquila e satisfatória. Loja Escolha Premium - a sua melhor escolha! (Count on our professional support for a smooth and satisfactory shopping experience. Loja Escolha Premium - your best choice!)