Tono de Marca

Caring and Nurturing, Delicate and Charming, Personalized and Attentive, Trustworthy and Reassuring, Joyful and Celebratory

Valores de Marca

• •Quality and Craftsmanship
• •Love and Affection
• •Celebration of New Life
• •Customer Focus and Personalization
• •Practicality for Parents

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (caring, delicate, joyful), core vocabulary (e.g., "enchantment," "affection," "treasure," "dream," "little angel"), and phrases to use or avoid. Share this with everyone who creates content.
• •Focus on Emotional Connection: Use language that evokes the tender emotions associated with pregnancy, birth, and early childhood. Highlight the love, care, and joy these products represent for families.
• •Emphasize Personalization and Uniqueness: Consistently remind the audience that products can be customized, making them special and a reflection of individual love and care for the child. Use phrases like "uniquely yours," "crafted for you," "personalized with love."
• •Maintain Visual and Textual Harmony: Ensure the copywriting style matches the delicate, high-quality visual aesthetic of the products and brand imagery. Soft, positive, and slightly whimsical language will complement the visuals.
• •Speak Directly to the Target Audience (Mothers/Parents): Address their needs, aspirations, and even anxieties with an understanding and supportive tone. Use "you" and "your baby" to create a direct and personal connection, reinforcing that the brand understands their journey.

Percepción Social

Aspirational and Desirable, Gift-worthy, Specialized, Trustworthy (Potentially), Engaging (on Social Media)

Ejemplos de Copy

• •Instagram Post (New Maternity Bag Collection): Prepare for their arrival with all the love and organization you deserve. ✨ Our new collection of personalized maternity bags combines enchanting design with the practicality every mum needs. Choose the colours, embroidery, and details to make this piece as unique as your journey. #LojaDoBambino #MaternityBag #PersonalizedBaby #ArrivalWithLove #BabyEssentials
• •Website Banner (Homepage): Crafting Dreams, Stitch by Stitch. 💖 Discover our enchanted world of personalized baby essentials, made with affection to celebrate the most special arrival. Loja do Bambino – Welcome your little one with unique tenderness.
• •TikTok Video Caption (Packing an Order): Another dream taking flight! 🎀 Watch us lovingly pack [Baby's Name]'s personalized layette. Every detail chosen by mum, packed with all our care. Want to feel this magic too? Link in bio! #LojaDoBambino #PersonalizedLayette #PackingOrder #MadeWithLove #BabyGift
• •Email Marketing (Subject: A Special Touch for Your Little Treasure): Hello [Customer Name], we believe every baby is unique, and their little world should be too. At Loja do Bambino, you'll find exclusive personalized items, from the softest first outfit to dreamy nursery decor, all crafted with the utmost care to accompany the most magical moments of life. Explore our collections and be enchanted. [Link to website]
• •Facebook Ad (Targeting Expecting Parents): Welcoming a baby is pure magic! ✨ Make this moment even more unforgettable with Loja do Bambino's personalized treasures. Maternity bags, layettes, and unique gifts, all created with affection and quality to be part of your family's most beautiful story. Shop now and ensure a touch of enchantment! #LojaDoBambino #Baby2025 #Expecting #PersonalizedGifts #Maternity