Brand Tone

Practical & Solution-Oriented, Informative & Direct, Reliable & Trustworthy, Accessible & Empowering (DIY aspect)

Brand Values

• •Quality
• •Practicality/Convenience
• •Durability/Performance
• •Customer Satisfaction
• •Innovation
• •Sustainability

Best Practices

• •Focus on the Solution: Always highlight how the product solves a customer's problem (e.g., "fix potholes easily," "repair your driveway quickly"). Keep the language benefit-driven.
• •Emphasize Simplicity and Empowerment: Use clear, straightforward language. Stress the ease of use and the "do-it-yourself" aspect to empower customers. Avoid overly technical jargon where possible, or explain it simply.
• •Maintain a Confident and Reliable Voice: Back up claims with the experience of Asfalto Multi and guarantees (like "Client Satisfied or Immediate Refund"). Use words that inspire trust, such as "durable," "high-performance," "proven."
• •Be Direct and Informative: Provide essential information clearly and concisely. Ensure calls to action are unambiguous.
• •Incorporate Visual Storytelling in Text: Even in text, paint a picture of the ease of application and the satisfactory result (e.g., "smooth, repaired surface," "no more bumps"). This complements the visual content on Instagram and YouTube.

Social Perception

Emerging Brand Awareness, Product-Focused Perception, Trust through Association, Limited Direct Feedback

Copy Examples

• •Headline: Stop Potholes in Their Tracks! Body: Tired of jarring potholes damaging your driveway or parking lot? Loja do Asfalto’s bagged cold asphalt is your simple, durable fix. No heavy machinery, no waiting for contractors. Just pour, compact, and you’re done. Get your easy-to-use solution today!
• •Headline: The Professional Fix, DIY Simple. Body: Why wait? Repair asphalt like a pro with Loja do Asfalto. Our premium cold asphalt, backed by 30 years of Asfalto Multi expertise, delivers lasting results. Perfect for quick repairs. Order now and take control of your pavement!
• •Headline: Rain or Shine, Your Asphalt Repair Solution. Body: Don’t let weather dictate your repair schedule. Loja do Asfalto’s cold patch asphalt can be applied even in damp conditions. Practical, high-performance, and ready when you are. Pave the way to smoother surfaces!
• •Headline: Invest in Quality, Save on Repairs. Body: Choose Loja do Asfalto for a pothole solution that lasts. Our high-quality bagged asphalt ensures superior adhesion and durability, reducing the need for frequent fixes. Quality you can trust, from the experts at Asfalto Multi.
• •Headline: Your Go-To for Quick & Reliable Pavement Repairs. Body: From driveways to access roads, Loja do Asfalto offers the best bagged cold asphalt in Brazil. Easy to store, simple to apply, and incredibly effective. Solve your asphalt problems today!