Tono de Marca

Friendly, accessible, aspirational, personal, informal, positive, and empowering.

Valores de Marca

• •Femininity and Self-Esteem
• •Authenticity and Relatability
• •Quality and Curation
• •Joy and Positivity
• •Agility and Modernity

Mejores Prácticas

• •Maintain a Personal and Relatable Voice: Continue using a first-person narrative in captions and stories. Address the audience directly with words like "vocês" (you all) and "meninas" (girls) to foster the feeling of a conversation among friends.
• •Use a Positive and Empowering Lexicon: Consistently use words that evoke confidence, joy, and femininity, such as "linda" (beautiful), "poderosa" (powerful), "incrível" (incredible), and "radiante" (radiant). The language should always be uplifting.
• •Stay Visually and Tonally Coherent: Ensure that the visual aesthetic (light, clean, and cheerful photos) always matches the positive and friendly tone of the copy. The visual identity and the verbal identity should be inseparable.
• •Engage Authentically in Comments: Respond to comments and direct messages in the same brand voice —friendly, helpful, and personal. Use emojis appropriately to convey warmth and maintain the informal tone.
• •Create a Simple Brand Guide: Document the key elements of the brand's tone and values. This guide should include preferred terms, a list of "do's and don'ts" for communication, and the core brand message to ensure that anyone creating content in the future will do so consistently.

Percepción Social

Very positive; customers perceive the brand as a reliable source for stylish, feminine clothing, a charming and trustworthy boutique, and it fosters a tight-knit community.

Ejemplos de Copy

• •Ready to blossom? Our new collection has just arrived, bringing the lightness of spring to your wardrobe. Each dress is a celebration of femininity and joy. Choose your favorite and feel the power of being you. ✨ #DaLira #NewCollection #VestidoFloral
• •That one piece that transforms your entire look! This blouse combines romantic details with a modern fit, perfect for any occasion. It’s the confidence boost you were looking for. 😉 Get yours on the website! #BlusaPerfeita #LookDoDia #DaLiraStore
• •Girls, look what just arrived! 😱 I'm obsessed with the fit of this skirt. It's super comfortable and versatile. I've already imagined a thousand ways to wear it! Which look is your favorite: 1, 2, or 3? Vote here! #Novidade #LookReal #Enquete
• •Your chance to get that piece you've been eyeing! Our progressive sale is on: the more pieces you take, the bigger the discount. It’s time to renew your energy and your wardrobe! 💖 Don't miss out, it's for a limited time! #Promo #Desconto #ModaFeminina
• •We believe that dressing well is a form of self-love. It’s about looking in the mirror and recognizing your own strength and beauty. Our mission is to offer more than just clothes; we want to be part of your best moments and your best smiles. Thank you for being with us! #ValoresDaMarca #Autoestima #DaLira