Brand Tone

Friendly, efficient, and authentically Brazilian.

Brand Values

• •Efficiency
• •Authenticity
• •Convenience
• •Brazilian Culture
• •Reliability

Best Practices

• •Focus on clear and concise language, emphasizing speed and convenience.
• •Highlight the Brazilian essence, using evocative words and cultural references when appropriate.
• •Maintain a friendly and approachable tone to build trust with customers.
• •Ensure all product descriptions and marketing materials are accurate and transparent.
• •Promote trust and reliability by showcasing customer testimonials and guarantees.

Social Perception

A convenient and reliable online store that captures the essence of Brazilian style and beauty.

Copy Examples

• •"Carioca Express: Sua beleza, no seu tempo!"
• •"A moda carioca que você ama, agora express!"
• •"Entrega rápida, estilo brasileiro: Carioca Express!"
• •"Descubra as últimas tendências com a conveniência que você merece."
• •"Carioca Express: Levamos o Rio até você!"