Brand Tone

Enthusiastic & Passionate, Informal & Direct, Product-Focused, Accessible

Brand Values

• •Passion for Football
• •Variety & Choice
• •Affordability/Value
• •Customer Service (implied)
• •Quality (stated)

Best Practices

• •Know Your Audience: Understand that your customers are passionate football fans. Speak their language, reference iconic moments (where appropriate and without infringing copyright), and share their enthusiasm.
• •Be Direct and Clear: Especially for calls to action and product information, use clear, concise language. Make it easy for customers to understand how to purchase or inquire.
• •Showcase Passion Visually and Verbally: Use vibrant imagery that reflects the excitement of football. Let your captions and descriptions convey genuine enthusiasm for the products and the sport.
• •Maintain a Consistent Voice Across Platforms: While the format might change slightly (e.g., Instagram vs. Facebook vs. Website), the core personality – enthusiastic, fan-focused, value-driven – should remain consistent.
• •Engage Authentically: When responding to comments or messages, maintain the enthusiastic and helpful tone. Personalize responses where possible and show genuine appreciation for customer interaction and feedback. Encourage user-generated content by reposting customer photos (with permission).

Social Perception

Positive (among engaged followers), Transactional Focus, Community Aspect (emerging), Limited Broader Awareness

Copy Examples

• •🔥 JUST LANDED! 🔥 The [Team Name] [Year/Season] Home Kit is HERE! Feel the passion, wear the colours. Limited stock – grab yours before it's gone! DM us or tap the WhatsApp link in bio to order! ⚽ #FootballJersey #[TeamName] #NewArrival #BoleragemEsportes
• •Calling all [League Name] fanatics! 🇧🇷 Your team's colours, your pride. We've got a massive range of official-quality jerseys at prices you won't believe. See the full collection and order today! 👉 [Link to Website Category] #Boleragem #FootballShirts #[LeagueName] #SupportYourClub
• •GEAR UP FOR GAME DAY! ⚽ Get 15% OFF all national team jerseys this week only! Show your colours, live the passion. Shop Now! #BoleragemDeals #FootballFan
• •(Image of two popular jerseys) Which historic kit is YOUR all-time favourite? 🤔 Vote now & check our stories later to see if we stock your legend! #RetroFootball #ClassicKits #Boleragem
• •Relive the glory with this stunning [Team Name] [Year] retro jersey. Expertly crafted for true fans, offering premium quality and unbeatable value. Personalize it with your hero's name and number! Get yours and own a piece of history. #BoleragemQuality #RetroMagic