Brand Tone

Authentic & Passionate, Trustworthy & Reliable, Approachable & Friendly, Craft-Oriented & Traditional, Slightly Formal but Warm

Brand Values

• •Quality Craftsmanship
• •Canadian Made
• •Customer Satisfaction
• •Authenticity & Natural Beauty
• •Family & Tradition
• •Durability & Longevity

Best Practices

• •Always Emphasize "Canadian Made" and "Quality Craftsmanship"
• •Use Storytelling – Especially the "Family-Owned" Aspect
• •Speak the Language of Rustic Enthusiasts
• •Maintain a Helpful and Appreciative Voice in Communications
• •Ensure Visuals and Text are Cohesive

Social Perception

Positive (among target audience), Niche Specialist, Potentially Viewed as Traditional/Established, Concerns due to Online Inactivity, Reliant on Word-of-Mouth & Direct Traffic

Copy Examples

• •Bring Home Enduring Charm. Crafted with Passion, Right Here in Canada. Discover authentic log furniture that tells a story. Built to last, designed for your life.
• •Sleep embraced by nature. Our [Product Name] Log Bed isn't just a piece of furniture; it's a testament to skilled Canadian artisanship. Each log is hand-selected for its unique character, promising a one-of-a-kind centerpiece for your rustic retreat.
• •From our family to yours, since 2010. Log Furniture and More was born from a love for the timeless appeal of rustic design. We’re more than just a store; we’re passionate creators dedicated to bringing the warmth and strength of log furniture into your home.
• •🌲 Your Rustic Dream Awaits: Special Savings on Handcrafted Log Pieces!
• •Create your cozy haven. ✨ Our handcrafted log furniture brings natural warmth and enduring style to every space. What does your dream rustic room look like? #LogFurniture #RusticDecor #CanadianMade #CabinLife #CozyHome