Brand Tone

Authentic, Community-Oriented, Purposeful & Conscious, Appreciative, Slightly Anti-Establishment (in a corporate sense), Helpful & Curatorial

Brand Values

• •Supporting Small Businesses & Local Communities
• •Quality & Craftsmanship
• •Meaningful Gifting
• •Sustainability
• •Diversity & Inclusion
• •Authenticity & Uniqueness
• •Building Connections

Best Practices

• •Always Circle Back to "Local" and "Community": Ensure that the benefit to local artisans and communities is a consistent thread in your messaging, reinforcing your core mission.
• •Tell the Story: Don't just describe products; narrate the story behind them – the maker, the inspiration, the local connection. This builds authenticity and emotional engagement.
• •Use Inclusive and Appreciative Language: Reflect your commitment to diversity and the value of craftsmanship in your word choice. Phrases like "dedicated artisans," "vibrant communities," and "unique talents" work well.
• •Contrast with the Impersonal: Gently highlight the difference between your offerings and generic, mass-produced alternatives to emphasize your unique value proposition (e.g., "gift meaningfully," "beyond the usual swag").
• •Maintain a Helpful, Curatorial Voice: Position the brand as an expert guide helping businesses make thoughtful and impactful gifting choices. Use language that is solution-oriented and inspiring.

Social Perception

Customers (Businesses): Likely perceive LoculGoods as a valuable partner for sourcing unique, thoughtful, and socially responsible corporate gifts. They would appreciate the curated approach and the ability to "gift differently." Artisans/Makers: Likely view LoculGoods as a supportive platform that provides access to a wider market and champions their work. General Public (exposed to the brand): Would likely perceive the brand favorably due to its emphasis on supporting local economies, sustainability, and unique, handcrafted products. There's a growing consumer trend towards valuing local, artisanal, and ethically sourced goods.

Copy Examples

• •Ditch the dusty desk toys. This year, show your team their efforts are truly seen with unique, handcrafted gifts from artisans right in their own community. With LoculGoods, appreciation feels local, personal, and genuinely impactful. Let's find something they'll treasure.
• •Meet Sarah, the incredible ceramicist behind these stunning mugs! 👋 Based in [City, State], Sarah pours her heart and heritage into every piece. Choosing LoculGoods means you're not just gifting a beautiful item; you're championing a dream and supporting the vibrant craft of [City/Region]. #SupportLocal #ArtisanMade #CommunityLove
• •Make your next conference unforgettable, long after the last slide. Offer attendees a genuine piece of [Conference City] with curated gifts from local makers. LoculGoods helps you say 'thank you' with something unique, sustainable, and full of local spirit. No more last-minute airport dashes for meaningless souvenirs.
• •Looking for corporate gifts that align with your company's commitment to sustainability? At LoculGoods, we specialize in sourcing beautiful, eco-friendly products from local artisans who share that passion. From upcycled materials to organic goods, let's curate a collection that makes a positive statement—for your brand and the planet.
• •Taste the heart of [Region] with these small-batch [Product Name] by [Artisan/Brand Name]. Crafted with locally sourced ingredients and a passion for authentic flavor, each bite tells a story of community and dedication. Perfect for client welcomes or as a standout piece in a custom gift basket. Gift a genuine local delight.