Brand Tone

Innovative & Expert, Confident & Empowering, Educational & Supportive, Direct & Benefit-Oriented, Approachable & Engaging (on TikTok)

Brand Values

• •Innovation
• •Quality
• •Client & Stylist Success
• •Damage-Free Application
• •Efficiency & Time-Saving
• •Education & Community

Best Practices

• •Lead with Innovation & Expertise: Always highlight what makes Locket different and superior – the unique, damage-free method. Use confident language that reflects the brand's leadership in this niche.
• •Focus on Benefits, Not Just Features: While mentioning "100% Remy hair" is good, emphasize what it *does* for the user: "gives you luxurious, natural-looking volume that moves with you." For stylists, it's not just a "fast method," it "allows you to see more clients and boost your income without compromising on quality."
• •Empower and Build Confidence: Use language that makes the reader feel good about choosing Locket. Connect the extensions to feelings of beauty, confidence, and self-expression.
• •Maintain an Educational & Supportive Voice for Stylists: When addressing professionals, adopt a tone that is informative, helpful, and community-oriented. Position Locket as a partner in their success.
• •Keep it Clear, Direct, and Trustworthy: Avoid overly technical jargon where possible (unless speaking directly to expert stylists). Be transparent about the process and the quality of materials to build trust, consistently using phrases like "damage-free," "no glue, no tape."

Social Perception

For Stylists: Perceived as a high-quality, innovative system that can enhance their service offerings and income. The certification program seems to be a key way stylists engage with the brand. For End-Users (Clients): Seen as a desirable option for achieving longer, fuller hair without damage, and for the speed and comfort of application. TikTok videos generate interest and questions about the method and results. Curiosity and Some Skepticism: As with many hair extension methods, some potential customers express concerns online (e.g., about potential for tangling or stress points), indicating a need for clear, reassuring communication. Positive Association with Confidence: Many TikToks link Locket Hair Extensions directly to increased confidence. Emerging Brand Awareness: While well-recognized within its TikTok community and among certified stylists, broader mainstream brand awareness is still developing.

Copy Examples

• •Headline: Stop Dreaming, Start Wearing: Locket Hair Extensions – The Future of Flawless Hair. Body: Experience the innovation! Our revolutionary Locket system offers breathtaking length and volume with ZERO damage, NO glue, and NO tape. Just 100% Remy human hair, expertly applied for a look that’s as confident as you are. Ask your stylist about Locket today! (Tone: Innovative, Confident, Benefit-Oriented)
• •Social Media Post (Image: Stunning before & after): Caption: Unlock your hair’s true potential. ✨ Locket Hair Extensions deliver game-changing transformations that are quick, comfortable, and utterly seamless. Ready for your confidence boost? Find a Locket Certified Stylist near you! #LocketHair #HairTransformation #DamageFreeExtensions #ConfidenceUnlocked (Tone: Empowering, Benefit-Oriented, Engaging)
• •For Stylists (Website/Brochure): Headline: Elevate Your Artistry & Income with Locket Hair Extensions. Body: Tired of time-consuming, damaging extension methods? Discover Locket: the patent-pending system designed by a stylist, for stylists. Offer your clients luxurious, damage-free results in a fraction of the time. Join the Locket Academy and revolutionize your extension business. (Tone: Expert, Supportive, Benefit-Oriented)
• •Short Video Ad Script (Voiceover - upbeat, confident): (Scene: Quick cuts of application, hair flowing, smiling client) "Say goodbye to hair extension damage and hello to Locket! Our unique method is fast, unbelievably comfortable, and uses only the highest quality Remy human hair. Get the gorgeous, natural-looking hair you've always wanted. Effortlessly. Beautifully. Locket." (Tone: Direct, Confident, Benefit-Oriented)
• •Email to Salon Owners: Subject: Partner with Locket: The Innovation Your Clients (and Stylists) Will Love. Body: Introduce Locket Hair Extensions to your salon and offer a premium, damage-free solution that sets you apart. Our system prioritizes client comfort and stylist efficiency, leading to increased satisfaction and revenue. Learn more about our salon certification and how Locket can help you scale. (Tone: Professional, Supportive, Innovative)