Brand Tone

Innovative, Authentic, Community-Focused, Enthusiastic, Modern, and Tech-Savvy

Brand Values

• •Innovation and Continuous Improvement
• •Quality and Durability
• •Minimalism and Practicality
• •Modularity and Customization
• •Transparency and Authenticity
• •Customer-Centricity

Best Practices

• •Highlight the thought process and engineering behind new features and modules to showcase innovation and problem-solving.
• •Make customers feel like part of the Lockcard journey and development process to foster community engagement.
• •Emphasize quality and German engineering subtly but consistently to reinforce trust and the premium feel.
• •Maintain a modern and direct communication style to appeal to a tech-savvy audience.
• •Share behind-the-scenes content and founder stories to maintain authenticity and transparency.

Social Perception

Lockcard is perceived as an innovative, high-quality, and trustworthy brand that offers practical solutions to modern problems. They are seen as a youthful and dynamic company with a strong focus on customer satisfaction and community engagement.

Copy Examples

• •At Lockcard, we're constantly pushing the boundaries of everyday carry. Our latest module is a game-changer!
• •See how we transform raw materials into your premium Lockcard. It's all about precision and passion. #MadeInGermany
• •Join our Discord community and help us shape the future of Lockcard. Your ideas matter!
• •We're not just building wallets; we're crafting solutions for a smarter, more efficient life.
• •From 3D printing prototypes to milling our own components, our journey has been one of continuous innovation and learning.