Brand Tone

Empowering & Educational, Sophisticated & Chic, Inclusive & Welcoming, Discreet & Trustworthy, Friendly & Approachable

Brand Values

• •Intimacy & Wellness
• •Discretion & Privacy
• •Quality & Luxury
• •Customer-Centricity & Care
• •Inclusivity & Empowerment
• •Education & Openness

Best Practices

• •Embrace Empowerment, Avoid Taboo: Use language that is positive, confident, and normalizes sexual wellness. Steer clear of overly suggestive, crude, or shame-inducing terms.
• •Prioritize Inclusivity: Ensure copy speaks to a diverse audience, irrespective of gender, orientation, or experience level. Use gender-neutral language where appropriate and highlight that products are for everyone.
• •Maintain Sophistication & Discretion: Reflect the "boutique" and "luxury" aspects in word choice. Continuously reassure customers about discreet purchasing and delivery in a refined manner.
• •Be Educational & Supportive: Position the brand as a knowledgeable and caring guide. Offer informative content that helps customers make confident choices, reinforcing the value of customer care.
• •Keep it Human & Approachable: While sophisticated, the tone should remain friendly and welcoming. Avoid overly clinical or detached language; let the passion for wellness and customer satisfaction shine through.

Social Perception

Positive Customer Experiences: Customers praise the knowledgeable and helpful staff, discreet and beautiful packaging, and quick delivery. They are seen as a company that genuinely cares for its customers. Trusted Source of Information: Through their articles and online presence, they are positioning themselves as experts in sexual wellness. Modern & Progressive: The brand is perceived as a modern take on adult retail, moving away from a taboo or seedy image towards a more wellness-oriented and sophisticated approach. Reliable & Professional: The emphasis on discreet shipping and professional service contributes to a perception of reliability.

Copy Examples

• •Headline: Explore Your Pleasure. Confidently. Body: At Lizzy Bliss, we believe intimacy is a vital part of wellness. Discover our curated collection of luxury adult toys in a chic, judgment-free space, designed for your journey of self-discovery. Discreetly delivered, always. Call to Action: Shop Now & Embrace Your Bliss.
• •Headline: Expert Guidance, Exquisite Choices. Body: New to a world of sensation or a seasoned explorer? Our friendly consultants are here to guide you. Experience personalized advice and find the perfect luxury toy to enhance your intimate moments. Because your pleasure matters. Call to Action: Chat With Us Today.
• •Headline: Wellness Beyond the Conventional. Body: Lizzy Bliss is more than a store; it's your partner in pioneering adult wellness and empowerment in South Africa. High-quality, body-safe products for every desire, because everyone deserves bliss. Call to Action: Discover Our Collections.
• •Headline: Beautifully Packaged, Confidentially Yours. Body: Your privacy is our priority. Indulge in our exquisite range of adult wellness products, delivered to your door in discreet, beautifully wrapped packaging. Experience the thrill, without the worry. Call to Action: Explore Discreetly.
• •Headline: Redefine Your Intimacy. Body: Step into a world where luxury meets liberation. Lizzy Bliss offers a sophisticated selection of adult toys designed to empower your sexual wellness journey. Inclusive, elegant, and always discreet. Call to Action: Begin Your Journey.