Brand Tone

Caring & Compassionate, Knowledgeable & Trustworthy, Natural & Holistic, Approachable & Supportive, Passionate

Brand Values

• •Quality
• •Efficacy/Results
• •Transparency
• •Education
• •Animal Welfare
• •Natural Solutions
• •Integrity

Best Practices

• •Prioritize Pet Well-being: Always frame the narrative around the benefits for the pet—their comfort, happiness, health, and longevity. Use empathetic and caring language.
• •Educate, Don't Just Sell: Share knowledge transparently. Explain the "why" behind ingredients and formulations. Position the brand as a trusted resource.
• •Maintain Transparency: Be open about sourcing, manufacturing processes, and third-party testing. This builds trust and reinforces quality.
• •Use Authentic Voices: Incorporate genuine customer testimonials and stories. Highlight the real-world impact of the products. The founders' passion and expertise should also come through.
• •Keep it Clear and Accessible: While knowledgeable, avoid overly technical jargon that could alienate pet owners. Explain concepts in an easy-to-understand manner, like their "Simple. Easy. Effective." approach to dosing.

Social Perception

Highly Trusted, Effective & Life-Changing, Caring & Knowledgeable Company, Great for Picky Pets, Supportive of the Animal Community

Copy Examples

• •Facebook/Instagram Post (Product Focus - Elixir): Picky pet? We get it. That's why our Elixir CBD oil is completely flavorless and odorless – just pure, organic wellness to help your furry friend find their calm and comfort. Crafted with love and backed by science, because their best life is our priority. Learn more about how Lix can support your pet's well-being. #LixPetWellness #CBDforPets #HappyPets #NaturalPetCare
• •Website Banner (Highlighting Quality): More Years, More Love – Naturally. At Lix Pet Wellness, we handcraft our organic pet supplements in small batches, ensuring the highest quality and potency. Because we believe every pet deserves to thrive. Discover the Lix difference.
• •Email Newsletter Snippet (Educational Focus - Mushrooms): Did you know functional mushrooms can be a powerhouse for your pet's immunity and overall vitality? Our RESTORE powder blends six organic, whole-fruiting body mushrooms, rich in beneficial beta-glucans. We're passionate about sharing the science behind natural pet wellness. Explore the benefits on our LIX Nerd blog! #PetWellness #MushroomPower #HolisticHealth
• •Product Page Description (Bites - Addressing a Problem): Seeing your companion struggle with joint stiffness or anxiety is heartbreaking. Our organic CBD Bites are more than just a treat; they're a daily dose of relief and comfort, made with superfoods and our signature flavorless CBD oil. Give them the support they need to live their happiest, most active life. Because their well-being is everything. #CBDBites #PetComfort #OrganicPet
• •Social Media Ad (Brand Story/Trust Focus): Founded by animal lovers with a Master's in Cannabis Science, Lix Pet Wellness is built on expertise and a deep commitment to your pet's health. We control every step, from our Oregon kitchen to your home, ensuring transparency and real results you can trust. Join our pack and experience the Lix difference. #TrustLix #ExpertFormulated #PetHealthExperts