Brand Tone

Elegant & Sophisticated, Inspiring & Aspirational, Warm & Welcoming, Trustworthy & Quality-Conscious, Passionate & Knowledgeable

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Timeless Design
• •Customer Focus & Service
• •Passion for Interiors
• •Ethical Production

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the European production, choice of materials (FSC-certified, Oeko-Tex), and details like hand-painting to reinforce the value and durability of the products.
• •Maintain an Elegant and Slightly Warm Voice: Use sophisticated language but keep it accessible and inviting. Avoid overly casual slang or overly technical jargon. Focus on the feeling the furniture creates (e.g., "timeless stage," "warm embrace").
• •Weave in Sustainability Naturally: Integrate messages about eco-friendly practices and materials as a core part of the product's value, not just an add-on. This reinforces the brand's commitment.
• •Inspire with Solutions and Lifestyle: Frame products not just by their features but by how they enhance the customer's home and lifestyle. Use storytelling and evocative descriptions.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email newsletters, and in-store communication is harmonious and consistently reflects the brand's sophisticated, quality-conscious, and customer-centric approach.

Social Perception

High-End & Aspirational, Trusted for Quality and Sustainability, Stylish & International with a Nordic Touch, Service-Oriented

Copy Examples

• •Elegance, handcrafted in Europe. Our Carlington Edge vitrine, built from FSC-certified pine and finished with water-based paint, isn't just a cabinet; it's a timeless stage for your most cherished stories. Discover enduring quality at Livingoodies.dk.
• •At Livingoodies, we believe beautiful design and a mindful approach go hand-in-hand. That's why our furniture is passionately crafted in Europe, using sustainable materials, ensuring every piece is one you can love for a lifetime – and our planet can too.
• •Dreaming of a home that truly reflects you? Let our expert interior consultants help you curate spaces that blend timeless style with your personal narrative. Book a complimentary consultation and let's create something beautiful together at Livingoodies.
• •Sundays are for slow mornings and spaces that feel like a warm embrace. Create your sanctuary with Livingoodies – where timeless design meets cozy comfort. #LivingoodiesHome #Hygge #InteriorInspiration
• •Introducing the 'Artisan Weave' collection – where classic comfort meets contemporary Nordic living. Explore new textures and timeless forms, designed in Denmark and made with care in Europe. Special introductory offers available for a limited time at our Rungsted Kyst store and online.