Brand Tone

Energetic & Positive, Approachable & Friendly, Health-Conscious & Informative, Enthusiastic & Passionate

Brand Values

• •Health & Wellness: Promoting a healthy, active lifestyle is central to their messaging. They focus on providing Energy You Want, Nutrition You Need.
• •Accessibility & Convenience: Making the benefits of wheatgrass easy and enjoyable for a wider audience.
• •Quality & Organic Ingredients: Commitment to USDA organic certified, non-GMO, vegan, and naturally gluten-free products.
• •Sustainability & Ethical Practices: Operating as a Public Benefit Corporation, focusing on sustainable sourcing, and eco-friendly practices. This includes using eco-friendly packaging and supporting environmental initiatives.
• •Giving Back: A portion of proceeds supports stomach cancer prevention research, a cause personal to the founder.
• •Transparency: Open about their ingredients and company mission.

Best Practices

• •Be Genuinely Enthusiastic: Let the passion for a healthy, active lifestyle and the benefits of wheatgrass shine through in all communications. Use vibrant, positive language.
• •Educate, Don't Just Sell: While promoting the product, also provide valuable information about the ingredients and their benefits, reinforcing the health-conscious value.
• •Keep it Real and Relatable: Avoid overly technical jargon. Speak like a knowledgeable, approachable friend who wants to share something great. Share real stories and testimonials.
• •Visually Align: Ensure all imagery and videos reflect the energetic, healthy, and natural aspects of the brand. Think bright colors, active people, and natural settings.
• •Engage with Purpose: When interacting on social media or responding to reviews, maintain the positive, helpful, and encouraging tone. Reinforce brand values like giving back and sustainability when relevant.

Social Perception

Innovative & Unique, Healthy Alternative, Trustworthy & High Quality, Effective, Tasty for a Health Drink

Copy Examples

• •Headline: MAKA: Your Daily Dose of Awesome. Unleash Natural Energy. Body: Tired of the jitters from coffee and sugary drinks? MAKA’s organic wheatgrass beverages deliver a clean, sustained energy boost to power your day, the healthy way. Taste the vibrant goodness! #LiveMaka #WheatgrassForAll
• •Headline: Sip Your Way to Wellness with MAKA! Body: Packed with vitamins, minerals, and the detoxifying power of chlorophyll, MAKA isn’t just a drink, it’s a lifestyle. Feel the difference that real, organic ingredients make. What adventure will MAKA fuel for you today?
• •Headline: Finally, Wheatgrass That Tastes Amazing! Body: We get it. Wheatgrass can be… an acquired taste. That’s why we created MAKA! Delicious, refreshing, fruit-forward flavors blended with the incredible benefits of organic wheatgrass, yerba mate, and guayusa. Healthy never tasted so good!
• •Headline: More Than Just an Energy Drink. It’s MAKA. Body: As a Public Benefit Corporation, we’re committed to your health and the planet's. With every MAKA, you’re choosing organic, sustainable goodness and supporting vital stomach cancer research. Drink Good, Do Good.
• •Headline: Fuel Your Hustle, Naturally. With MAKA. Body: Whether it's a workout, a work deadline, or chasing your dreams, MAKA provides the clean energy and focus you need without the crash. Grab a MAKA and make it happen! #MakaEnergy #OrganicBoost