Brand Tone

Empathetic & Supportive, Insightful & Knowledgeable, Authentic & Relatable, Empowering & Uplifting, Calm & Grounded

Brand Values

• •Authenticity
• •Alignment
• •Empowerment
• •Guidance & Support
• •Holistic Wellbeing
• •Self-Understanding

Best Practices

• •Embrace "You" Language: Focus on the client and their journey. Use "you" and "your" frequently to make the copy feel personal and directly address their needs and aspirations.
• •Use Empathetic & Supportive Phrasing: Incorporate words and phrases that convey understanding, encouragement, and a non-judgmental approach (e.g., "gentle guidance," "it's okay to feel," "discover your inner strength," "you are not alone").
• •Share Authentic Stories & Insights: Continue to weave in Bec's personal journey and relatable experiences (where appropriate) to maintain authenticity and build connection. Avoid overly technical jargon without explanation.
• •Maintain a Calm & Empowering Voice: Ensure the language is consistently uplifting and instills a sense of hope and possibility, while also being grounded and reassuring. Avoid hype or overly aggressive sales tactics.
• •Visual & Verbal Alignment: Ensure the copy's tone is consistently reflected in the accompanying visuals (calm, natural, authentic imagery) across all platforms for a cohesive brand experience.

Social Perception

Trusted Guide, Transformative Impact, Skilled & Gifted, Supportive & Compassionate, Valuable Resource

Copy Examples

• •Instagram Post (promoting a Human Design reading): Image: Calming abstract design or a photo of Bec smiling warmly. "Feeling adrift or wondering how to tap into your unique flow? ✨ Your Human Design chart is like a personal roadmap to living with more ease and authenticity. Let's explore your energy type, strategy, and authority together, so you can stop pushing and start aligning. Discover the beautiful blueprint that is uniquely YOU. Book a reading via the link in bio. #HumanDesign #AuthenticLiving #EnergyAlignment #InMyElement #SelfDiscovery"
• •Facebook Ad (for an EFT Tapping workshop): Image/Video: Short clip of Bec explaining EFT or a serene image. "Ready to release old patterns and welcome emotional freedom? 😌 Join my upcoming EFT Tapping workshop and learn powerful techniques to navigate stress, overcome limiting beliefs, and cultivate inner peace. It's time to gently let go of what no longer serves you and step into your power. Spaces are limited – secure your spot today! [Link] #EFTTapping #EmotionalFreedom #WellnessWorkshop #MindBodySoul #BecDurtanovich"
• •Email Newsletter Snippet (sharing a blog post): Subject: Are You Honouring Your Unique Energy? "Hi [Name], In a world that often asks us to be everything but ourselves, understanding and honouring our unique energy isn't just a luxury—it's essential. In my latest blog post, I explore [Topic of blog post, e.g., 'how your Gene Keys can unlock profound self-acceptance']. Discover insights to help you embrace your authentic path. Read more here: [Link] With warmth, Bec."
• •TikTok Video Script (Short, engaging): (Bec speaking directly to camera, warm and friendly) "Hey beautiful souls! Ever feel like you're trying to fit into a box that just isn't you? 🙋‍♀️ Human Design taught me that we're all wired differently – and that's our superpower! Understanding my design gave me permission to be ME. What's one thing you're embracing about your unique self today? Share in the comments! 👇 #HumanDesignExplained #SelfAcceptance #BeYou #InMyElementWithBec"
• •Website Testimonial CTA: "Hear from others who have rediscovered their alignment and purpose through the guidance of In My Element. [Link to Testimonials Page] Ready to start your own journey of self-discovery and empowerment? Explore my services. [Link to Services Page]"