Brand Tone

Warm, Heartfelt, and Friendly

Brand Values

• •Personalization & Uniqueness
• •Love & Connection
• •Joy of Giving
• •Quality & Care
• •Accessibility/Ease of Use

Best Practices

• •Embrace Empathy: Always write from a place of understanding your customer's desire to express love, appreciation, or celebrate a special moment. Use language that resonates with these emotions.
• •Use Warm & Inclusive Language: Opt for words like "cherish," "heartfelt," "special," "joy," "together," "celebrate." Avoid overly formal or cold corporate jargon. Address the audience in a friendly manner (e.g., using "you" and "your").
• •Tell Stories (Even Small Ones): Frame product descriptions or social media posts around the story or emotion behind the gift. For instance, instead of "Engraved Keychain," try "Carry a little piece of their love everywhere with our custom-engraved keychain."
• •Maintain Visual-Tone Consistency: Ensure that the imagery and design elements used alongside the copy also reflect the warm, heartfelt, and friendly tone. Soft lighting, happy people (if showcasing lifestyle), and clean, inviting product shots will reinforce the message.
• •Create a Simple Tone of Voice Guide: Develop a short internal guide with keywords, example phrases (dos and don'ts), and the core emotional message of the brand. This helps ensure anyone writing copy (for social media, website, ads) stays consistent. For Livi Love, this would reiterate words around "heart," "love," "personal," "thoughtful," and a friendly, approachable style.

Social Perception

A Go-To for Thoughtful Gifts, Positive & Friendly, Reliable for Personalization

Copy Examples

• •From our heart to yours. ✨ Discover unique, personalized gifts at Livi Love that turn moments into cherished memories. Because every gift tells a story. #LiviLove #GiftsFromHeart
• •Keep your loved ones close with a touch of personalized elegance. Our beautifully crafted necklaces are more than just jewelry; they're a reminder of what truly matters. Design yours today at Livi Love. ❤️ #PersonalizedJewelry #LiviLoveKeepsakes
• •Make their birthday unforgettable! 🎂 Find the perfect, heartfelt gift at Livi Love, personalized just for them. Let's celebrate the special people in your life, together! #HappyBirthdayGift #PersonalizedJoy #LiviLove
• •What's the most heartwarming gift you've ever received? Share your story in the comments below! 👇 We love hearing about those special moments of connection. #LiviLoveShares #GiftGivingJoy
• •Welcome to Livi Love! We're delighted to help you find and create meaningful gifts filled with love and personality. Let's make someone smile today!