Brand Tone

Enthusiastic & Passionate, Community-Oriented & Inclusive, Authentic & Relatable, Casual & Friendly

Brand Values

• •Passion for Fishing
• •Community
• •Lifestyle
• •Authenticity
• •Enjoyment of the Outdoors

Best Practices

• •Speak the Angler's Language: Use common fishing terminology and slang authentically (e.g., "tight lines," "lunker," "topwater action"). This builds credibility and connection.
• •Prioritize User-Generated Content (UGC): Continuously encourage customers to share photos wearing your gear and tag the brand. Feature UGC prominently – it’s authentic social proof and reinforces community.
• •Maintain an Enthusiastic and Positive Voice: Whether it's a product description, a social media reply, or an email, the underlying passion for fishing should shine through. Avoid overly formal or generic corporate speak.
• •Engage Actively and Authentically: Respond to comments and messages promptly and in a friendly, conversational manner. Ask questions to stimulate interaction and show genuine interest in your community's experiences.
• •Ensure Visuals Align with Tone: Use high-quality, engaging photos and videos that reflect the excitement, camaraderie, and raw beauty of fishing. The imagery should feel as authentic and passionate as the copy.

Social Perception

Positive Engagement, Apparel Focused, Community Hub, Desire for Products

Copy Examples

• •Instagram Post (Image: Customer wearing a Live To Fish Co. hat, holding a large bass): "Now THAT'S how you Live To Fish! 🎣 Huge congrats to @[UserTag] on this absolute beast of a bass. Thanks for repping the LTFco gear and sharing the stoke! What are you all chasing this weekend? Drop your targets in the comments! 👇 #LiveToFish #BassFishing #FishingApparel #CatchOfTheDay #LTFcoCommunity"
• •Facebook Ad (Carousel of new t-shirt designs): "Reel in Your New Favorite Tee! anglers. Our latest collection of Live To Fish Co. apparel just dropped, designed for comfort on the water and style on the shore. Made by anglers, for anglers. Tap 'Shop Now' to gear up! (Link to a working shop) #LiveToFishCo #FishingGear #NewArrivals #AnglerLife #FishOn"
• •Website Banner (if the site were active, above a product gallery): "Wear Your Passion. Fish With Pride. Explore the Live To Fish Co. collection – apparel and accessories built for the dedicated angler."
• •Email Subject Line (for a newsletter): "Weekend Forecast: 100% Chance of Fishing (and New Gear!)" (Email Body Snippet): "Hey [Customer Name], The water's calling! Whether you're hitting the lake, river, or coast, make sure you're geared up with Live To Fish Co. Check out our new arrivals and angler favorites..."
• •Instagram Story (Poll): (Image: Two different Live To Fish Co. shirt designs) "Which LTFco design are you rocking on your next fishing trip? 🤔 VOTE NOW! [Poll: Design A vs. Design B]" (Follow up with a "Shop this look" swipe-up if applicable and working).