Brand Tone

inspirational, down-to-earth, and supportive

Brand Values

• •Sustainability
• •Holistic Health
• •Authenticity
• •Simplicity & Accessibility

Best Practices

• •Lead with Empathy and Authenticity: Always frame content around the customer's feelings and challenges. Use Susanna's personal story and relatable language ("I know how it feels...") to build connection.
• •Focus on Benefits, Not Just Features: Instead of just saying "8-week program," say "An 8-week journey to rediscovering your energy and confidence." Connect every product to the core values of balance, strength, and well-being.
• •Keep it Simple and Actionable: Ensure all advice, from recipes to workout tips, is easy to understand and implement. Avoid jargon and complex instructions that could intimidate the audience.
• •Foster Community in Every Interaction: Actively engage with comments and messages. Use inclusive language like "we" and "our community" to make followers feel like part of a supportive group. Share user-generated content (with permission) to celebrate their successes.
• •Maintain Visual Consistency: Continue using a bright, clean, and natural aesthetic in all photos and videos. This visual language reinforces the brand's values of simplicity, authenticity, and positivity.

Social Perception

a credible and trustworthy source of health and wellness advice, perceived less as a distant corporation and more as a relatable coach or "friend".

Copy Examples

• •It's not just about the kilos lost, it's about the confidence gained. ✨ Look at Maria's incredible journey! She didn't just follow a diet; she built a lifestyle of strength and balance that works for *her*. Feeling inspired to find your own balance? My 'Shape Up' program is here to guide you. Link in bio to start your journey.
• •(On-screen text): "Tired of boring lunches? Try my 5-min Protein-Packed Feta & Egg Wrap!" (Caption): "Eating well doesn't have to be complicated! 😉 This is my go-to for a reason. All you need is... [ingredients]. Save this for later and follow for more easy recipes! #HealthyRecipes #SimpleLunch #LiveYourBest"
• •Stop the diet cycle. Start living. Discover sustainable meal plans and workouts that celebrate your body and give you energy that lasts. Your journey to inner strength starts here.
• •Feeling stuck? Let's find your balance together.
• •For the woman who does it all—and wants to feel amazing doing it. My programs are designed for real life. No crazy restrictions, just simple, effective guidance to help you regain your energy and confidence. Ready to feel like your best self again? Learn more.