Tono de Marca

Passionate, Inspirational, Authentic, Nurturing, Luxurious & Modern

Valores de Marca

• •Passion
• •Purpose
• •Wellness & Self-Care
• •Authenticity & Self-Expression
• •Conscious Living & Sustainability
• •Community & Connection
• •Empowerment
• •Excellence & Quality

Mejores Prácticas

• •Share stories (like D.C. Harrison's) and speak directly to the aspirations and challenges of the audience.
• •Use Sensory and Evocative Language (especially for products): Reflect the modern sensory adventures the products promise by using descriptive words that appeal to sight, smell, touch, and taste.
• •Maintain an Uplifting and Supportive Voice: Even when acknowledging challenges, the overall tone should be hopeful, encouraging, and non-judgmental.
• •This ensures consistency across all communications.
• •Develop a style guide that outlines the brand's tone, voice, and vocabulary.

Percepción Social

Natural luxury and high quality in the self-care and wellness space. Trust and authenticity.

Ejemplos de Copy

• •Crafted from the earth's purest ingredients, it’s more than self-care; it's a ritual for rediscovering your inner calm and passion.
• •My journey to a passion-filled life wasn't instant, it was a discovery.
• •Discover your Passion with our eco-luxe line of sustainable, natural and clean products for the total being.
• •Experience the intersection of natural, modern, and luxurious self-care wellness products.
• •Find enduring comfort, relaxation, and wellness through sensory experiences like earthly botanicals, soothing sounds, and pleasing tastes.