Brand Tone

Caring, Gentle, Playful, Whimsical, Customer-Focused, and Informative

Brand Values

• •Comfort & Quality
• •Community/Charity
• •Customization & Personalization
• •Growth & Adaptability
• •Eco-Friendliness (Potentially)

Best Practices

• •Maintain a caring and gentle tone in product descriptions, especially for items like 'Moonies' and blankets.
• •Use playful and whimsical language when naming and describing activewear and swimwear collections.
• •Highlight the comfort and quality of bamboo fabric in marketing materials.
• •Emphasize the brand's commitment to community and charity, particularly the 'NICU Bear' initiative.
• •Encourage customer engagement through the Facebook VIP group and solicit feedback to continuously improve products.

Social Perception

A brand that is perceived as caring, high-quality, community-focused, and offering unique, customizable products.

Copy Examples

• •"Snuggle up with our Moonies, crafted from the softest bamboo fabric for your little one's sweetest dreams."
• •"Dive into adventure with our Tidal Treasure Active Wear collection, designed for comfort and style."
• •"Customize your own Dream Set! Pick your print, style, and cuff color for a truly unique look."
• •"With every NICU Bear Bamboo Moonie purchased, $5 goes towards creating care packages for local NICUs."
• •"Join our Facebook VIP group for exclusive deals, sneak peeks, and to share your Little Moonbeams moments!"