Brand Tone

Thoughtful & Appreciative, Modern & Premium, Supportive & Local, Friendly & Approachable, Conscious & Kind

Brand Values

• •Gratitude and Connection
• •Support for Local (NZ Made)
• •Quality and Curation
• •Customer Satisfaction & Excellent Service
• •Sustainability and Ethical Responsibility
• •Meaningful Gifting (The essence of 'Koha')

Best Practices

• •Embrace 'Koha': Always infuse the deeper meaning of 'Koha' – a gift that signifies connection, respect, and relationship building – into your messaging. It’s not just a product; it’s a gesture.
• •Champion 'NZ Made': Consistently highlight the local aspect. Mention 'New Zealand artisans,' 'locally sourced,' or 'crafted in Aotearoa' to reinforce your support for local businesses.
• •Speak with Warmth and Gratitude: Use words like 'thoughtful,' 'heartfelt,' 'appreciate,' 'celebrate,' and 'connect.' Maintain a friendly, approachable, and sincere voice in all communications, from product descriptions to customer service interactions.
• •Focus on Quality and Curation: Emphasize the premium nature of the products and the care that goes into selecting each item and designing the gift boxes. Use descriptive language that evokes a sense of luxury and specialness.
• •Weave in Sustainability (Authentically): When relevant, talk about your eco-friendly choices, sustainable partners, and commitment to conscious consumption. Ensure this is genuine and not just a trend, reflecting the brand's true values.

Social Perception

Highly Reputable & Trusted, Go-To for Thoughtful Gifts, Supporter of Local Economy & Sustainability, Modern & Stylish, Excellent Customer Service

Copy Examples

• •Craft a heartfelt Koha, uniquely yours. Select from the best of New Zealand's artisans and create a gift that speaks volumes. Start building your perfect gesture today.
• •Just landed! ✨ Discover the latest treasures from [NZ Artisan Name], lovingly crafted and ready to brighten someone's day. Each piece tells a story of local passion and quality. Perfect for that 'thinking of you' moment. #LittleKoha #NZMadeWithLove #SupportLocalNZ #ThoughtfulGifting #NewArrival
• •Elevate your corporate gifting. Show genuine appreciation to clients and colleagues with Little Koha's bespoke gift boxes, filled with premium New Zealand products. Strengthen relationships, effortlessly. Enquire about our corporate services. [Link] #CorporateGiftsNZ #ClientAppreciation #NZBusiness #ThoughtfulBranding
• •Share a Little Koha, send a lot of love. In a busy world, let us help you pause and connect. Our curated gift boxes are more than just items; they're a warm embrace, a heartfelt thank you, a celebration of moments big and small. Explore our collections today and make someone's day extraordinary.
• •Gift consciously with our new Eco-Joy Koha. Packed with beautiful, sustainable treasures from New Zealand makers who share our commitment to Papatūānuku (Earth Mother). Feel good giving a gift that’s kind to the planet and a delight to receive. [Learn more about our sustainable partners]. #SustainableGiftingNZ #EcoFriendly #LittleKohaCares #NZMadeEthical