Brand Tone

Playful and Engaging, Nurturing and Warm, Educational and Developmental, Innovative and Modern, Approachable and Friendly

Brand Values

• •Early Childhood Education & Literacy
• •Sensory Development
• •Innovation
• •Quality and Affordability
• •Family Connection
• •Joy and Imagination

Best Practices

• •Use Playful and Evocative Language: Incorporate words like 'magical,' 'adventure,' 'giggle,' 'discover,' 'explore,' and 'wonder' to keep the tone light, exciting, and child-focused.
• •Emphasize Benefits for Child and Parent: Highlight how the books aid in development (sensory, cognitive, literacy) and create special bonding moments for families.
• •Stay Visually Consistent: Use bright, colorful, and joyful imagery and videos across all platforms, showcasing children actively and happily engaging with the books.
• •Maintain a Friendly and Approachable Voice in Communications: When responding to comments, messages, or reviews, use a warm, helpful, and enthusiastic tone. Thank customers for sharing their experiences.
• •Focus on the 'Why': Consistently tie back to the core mission of inspiring a lifelong love of reading and making learning fun, ensuring all content reflects these foundational values.

Social Perception

Positive, Innovative, Trusted by Parents, Fun and Engaging for Kids, Gift-Worthy

Copy Examples

• •Watch stories leap off the page! ✨ Our Come-to-Life™ books and free Hippo Magic app turn reading into a magical 4D adventure. Download, scan, and see your child's eyes light up with wonder!
• •Little hands, big discoveries! 🌈 Our Touch and Feel Farm Animals book is packed with exciting textures to explore, helping your toddler learn and giggle with every page. Perfect for sensory play!
• •Never run out of reading adventures! 📚 Subscribe to Little Hippo Book Box and get a curated selection of age-appropriate, joy-sparking books delivered to your door. Save up to 30% and make storytime the best time!
• •From fuzzy farm animals to far-out space adventures, Little Hippo Books creates more than just stories – we create moments. ✨ Spark a lifelong love of reading with books that are as fun as they are educational.
• •Make this holiday unforgettable! 🎁 Give the gift of imagination with Little Hippo Books. Our interactive and sensory stories are perfect for creating cozy reading memories with your little ones.