Brand Tone

Playful & Fun, Educational & Developmental, Innovative & Modern, Approachable & Friendly, Trustworthy & Safe

Brand Values

• •Fostering a Love for Reading
• •Learning Through Play
• •Innovation
• •Quality
• •Child Development
• •Family Connection

Best Practices

• •Always Prioritize the Child's Experience: Frame benefits and features from the perspective of how they will delight, engage, or educate a child. Use language that evokes wonder and excitement.
• •Balance Fun with Educational Value: While the tone is playful, always subtly weave in the learning benefits. Parents are looking for fun *and* enriching products.
• •Use Simple, Positive, and Action-Oriented Language: Keep sentences relatively short and use upbeat vocabulary. Words like "discover," "explore," "imagine," "giggle," "learn," and "play" fit well. Encourage interaction (e.g., "Tap here," "See what happens," "Join the fun").
• •Embrace Visual Storytelling in Your Text: Even in text-only posts, use descriptive language that helps parents visualize their child interacting joyfully with the books. Emojis can enhance this when appropriate (e.g., ✨📚🎨).
• •Maintain an Approachable and Supportive Voice: When addressing parents, be empathetic, understanding, and encouraging. Position the brand as a partner in their child's reading journey. Respond to comments and messages with warmth and helpfulness.

Social Perception

Little Hippo Books is generally perceived very positively as a provider of engaging, innovative, and educational books for young children. Parents see them as a brand that understands how to capture children's attention and make reading fun, especially with the AR features. They are viewed as a reliable source for high-quality children's books that offer more than just a traditional reading experience. The interactive elements are highly valued for keeping children engaged and aiding in their learning process. There's a strong sense of community among their customers, who enjoy sharing their children's experiences with the books.

Copy Examples

• •Watch stories leap off the page! 🦁✨ Our Come-to-Life AR books turn reading time into a magical adventure. Download the free app and see your little one's eyes light up with wonder!
• •Explore a world of textures! 🐑☁️ Our 'Farm Friends' touch-and-feel book isn't just fun, it's a sensory journey that helps your toddler discover and learn with every fuzzy, smooth, and bumpy page.
• •Bedtime stories just got an upgrade! At Little Hippo, we believe reading should be an adventure. What story is sparking joy in your home tonight? Share with us! #LittleHippoReads
• •Roar into reading! 📚 Get 15% off all dinosaur-themed books this week. Perfect for little explorers ready to uncover a prehistoric world of fun and learning. Stomp, read, and save!
• •Get ready to sing, learn, and play! 🎶 Introducing our newest Sound Book series designed to make learning ABCs and 123s an interactive symphony for tiny ears. Tap, listen, and watch them grow!