Brand Tone

Warm and Friendly, Personal and Relatable, Appreciative and Community-Focused, Playful and Heartfelt

Brand Values

• •Quality
• •Family and Parenthood
• •Style and Comfort
• •Personalization and Thoughtfulness
• •Support Local

Best Practices

• •Embrace Warmth and Personality: Always write as if you're talking to a friend or fellow parent. Use welcoming language, express genuine care, and don't be afraid to share a little of the personal story behind the brand.
• •Highlight "Handmade" and "Personalized" Aspects: Emphasize the care, local design, and embroidery that goes into many products. This reinforces the boutique, high-quality, and thoughtful nature of the brand.
• •Speak the Language of Parenthood: Use terms and address challenges/joys that parents can relate to (e.g., "nap-time hustle," "precious first moments"). This builds a stronger connection with the target audience.
• •Incorporate "Support Local" and Community Values: Regularly mention that the business is NZ-based and family-run, and encourage support for local enterprises. This resonates with customers who value these principles.
• •Maintain a Consistent Visual and Verbal Style on Social Media: Ensure that the tone in captions, the style of imagery/videos, and the way of engaging with comments are all aligned with the friendly, caring, and stylish brand identity across all platforms.

Social Perception

Trusted Source for Baby Clothing, Boutique and Unique, Community-Oriented, Passionate and Caring

Copy Examples

• •Instagram Post (New Product): "Hello, little darlings & super Mums! ✨ Just landed: our softest-ever organic cotton rompers, designed with love by us (two sisters who totally get the nap-time hustle!). Perfect for playtime, cuddles, and all those precious first moments. Shop the cuteness now – link in bio! #LittleHeroKidsNZ #NZBabyFashion #OrganicCottonLove #MadeForYourLittleHero #StylishComfort"
• •Facebook Ad (Seasonal Collection): "Make this [Season/Holiday, e.g., Easter] extra special! 🐰 Our new personalized collection is here, filled with adorable embroidered keepsakes that your little bunnies will cherish. From snuggly blankets to the sweetest outfits, each piece is made with love right here in NZ. Hop to it – shop now before they're all gone! #LittleHeroKids #PersonalisedGiftsNZ #NZMade #EasterJoy #SupportSmallNZ"
• •Product Description (Personalized Blanket): "Wrap your little hero in a hug! Our beautifully embroidered organic cotton blankets are more than just a cozy layer – they're a personalized keepsake to treasure for years to come. Lovingly designed and stitched by a fellow mama, choose your little one's name or a sweet message for a truly unique gift. Because every little hero deserves something special. #KeepsakeBabyGift #NZParenthood #EmbroideredWithLove"
• •TikTok Video Caption (Behind the Scenes): "A little peek into how our personalized 'Mama Era' sweatshirts come to life! ✨ Each one is carefully embroidered right here by us, fueled by coffee and a love for creating something special for all you amazing mums. Thanks for supporting our family-run dream! #LittleHeroKids #MamaOwned #EmroideryLove #NZSmallBiz #BehindTheSeams"
• •Email Newsletter Snippet (Brand Story): "From our family to yours… Hi there! We're Jane and Joan, the sister duo behind Little Hero Kids. As mums and aunties, we know how important it is to find babywear that’s not only adorable but also practical and made to last. That’s why we pour our hearts into curating and creating pieces we’d choose for our own little heroes. Thank you for being part of our journey! Explore our latest arrivals: [Link]"