Brand Tone

warm, caring, and personal

Brand Values

• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Safety
• •Customer Satisfaction & Service
• •Supporting Small Businesses/Community
• •Care and Comfort

Best Practices

• •Always Emphasize "Handmade" and "Personalized": These are core to the brand's identity and value proposition. Use phrases like "crafted with care," "uniquely yours," "made just for you."
• •Use Warm, Gentle, and Emotive Language: Words like "soft," "cuddle," "cherish," "love," "precious," "keepsake," and "comfort" reinforce the caring nature of the brand and its products.
• •Highlight Quality and Safety: Reassure customers by mentioning "high-quality minky," "baby-safe inks," and adherence to safety standards. This builds trust.
• •Maintain a Personal and Approachable Voice: Whether it's an email signature from "Jackie" or a friendly social media reply, keep the tone as if speaking to a friend. Share the brand's story when appropriate to build connection.
• •Focus on the "Keepsake" Aspect: Position products not just as items, but as future heirlooms and cherished memories. This elevates their perceived value beyond the purely functional.

Social Perception

Little Elska is generally perceived very positively by its customers as a provider of high-quality products and cherished gifts, with good customer service and reliability.

Copy Examples

• •Facebook/Instagram Post (Showcasing a new blanket design): Wrap your little one in a world of softness. Our newest personalized minky blanket is lovingly handcrafted right here in Arborg, with the quality you trust and the cuddles they deserve. Because every baby is a unique story, let us help you tell theirs. ✨ DM to create your special keepsake today! #LittleElska #HandmadeWithLove #PersonalizedBabyGift #MinkyBlanket #MadeInCanada
• •Product Description (for a personalized stuffed animal): Meet your little one's new best friend! Each of our [Animal Type] stuffed animals is more than just a toy; it's a personalized keepsake, embroidered with love and care to celebrate your precious arrival. Made with ultra-soft, huggable fabrics and baby-safe materials, it's designed for endless snuggles and built to last. Create a truly unique gift that will be cherished for years to come. (Proof sent for your approval before we stitch!) #PersonalizedPlush #BirthAnnouncement #KeepsakeToy #BabySafe #LittleElskaQuality
• •Email to a New Subscriber: Welcome to the Little Elska family! We're so happy to have you here. It all started at a kitchen table, with a dream to create beautiful, lasting keepsakes for little ones. Today, we pour that same love and care into every personalized blanket and huggable friend we make. Explore our collection and discover the perfect way to celebrate the special little people in your life. Thank you for supporting our small Canadian business! Warmly, Jackie and the Little Elska Team
• •"About Us" Snippet for Website: At Little Elska, we believe in the magic of a personalized touch. From our cozy workshop in Arborg, Manitoba, we lovingly handcraft minky blankets and adorable stuffed animals, each designed to be as unique as the child who will cherish it. Quality, safety, and a sprinkle of love go into everything we create, because we know these aren't just gifts, they're future memories.
• •Social Media Ad (Targeting gift-givers): Searching for a truly special baby shower gift? Give a gift that whispers 'you are loved.' Little Elska’s personalized minky blankets and embroidered birth stat animals are crafted with the softest, baby-safe materials and made to be treasured. Fast, friendly service and a gift they’ll never forget. Shop now and create a little magic! #UniqueBabyGift #BabyShowerIdeas #PersonalizedKeepsake #LittleElska #ShopSmallCanada