Brand Tone

supportive, accessible, and passionate

Brand Values

• •Supporting Independent Authors & Presses
• •Affordability & Simplicity
• •Community & Connection
• •Quality Curation
• •Discovery

Best Practices

• •Always Emphasize "Indie": Continuously highlight the focus on independent authors, small presses, and the unique value they bring. This reinforces the core mission.
• •Maintain a Supportive and Encouraging Voice for Authors: Frame promotional services as a partnership and an opportunity for authors to reach an appreciative audience.
• •Use Accessible and Clear Language: Avoid jargon or overly complex terms, especially when explaining services to authors. Keep it straightforward and easy to understand, reflecting their simple pricing model.
• •Inject Passion for Reading and Discovery: Convey genuine enthusiasm for books and the joy of finding new literary experiences. Use words that evoke excitement and curiosity for readers.
• •Foster a Sense of Community: Use inclusive language ("we," "our community," "join us") to make both readers and authors feel like part of the LitNuts family.

Social Perception

LitNuts is perceived as a valuable resource for discovering new and diverse books, especially those from independent authors and smaller presses that might be overlooked by mainstream channels. It is generally seen as an accessible and affordable option for book promotion, particularly valued for its specific focus on the indie market.

Copy Examples

• •Tired of the same old bestsellers? Discover your next favorite indie author with LitNuts. We're passionate about bringing hidden literary gems straight to your inbox. Subscribe for free!
• •Indie Authors: Get your masterpiece in front of readers who genuinely care about independent voices. LitNuts offers simple, affordable promotion to a community of dedicated book lovers. Let's share your story.
• •Don't let your indie book get lost in the crowd. LitNuts champions the unique, the bold, and the brilliant from small presses and independent authors. Join our community of LitNutty readers!
• •Beyond the Big 5: LitNuts is your curated source for the 'Best of the Indies.' From gripping novels to poignant poetry, find books that resonate. Quality reads, handpicked for you.
• •Ready to connect with thousands of avid readers who are 'nuts' about indie books? Promote your work with LitNuts and see what a dedicated community can do for your visibility. Simple, effective, and made for you.