Brand Tone

Enthusiastic and Passionate, Helpful and Informative, Customer-centric and Friendly, Confident and Quality-focused, Accessible and Value-driven

Brand Values

• •Quality
• •Variety
• •Accessibility/Affordability
• •Customer Trust
• •Passion
• •Loyalty
• •Responsibility
• •Convenience

Best Practices

• •Speak the "Parrillero" Language: Use terms and phrases that resonate with grilling enthusiasts in Peru (e.g., "parrilla," "caja china," "cilindro," "anticuchos"). Show genuine understanding and passion for the grilling culture.
• •Prioritize Helpfulness and Enthusiasm: Ensure copy is not just selling, but also offering value, information, and sharing excitement for the products and the grilling experience. Maintain a friendly, approachable, and confident voice.
• •Emphasize Core Values: Consistently weave in themes of quality, variety, trust, value, and passion into the messaging. Let these values guide the choice of words and the overall sentiment of the copy.
• •Be Clear, Direct, and Customer-Focused: Provide clear information about products, services, and promotions. Address the customer directly and focus on how Listogrill can enhance their grilling experience and solve their needs. Make it easy for them to get help.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media posts (Facebook, Instagram, TikTok, YouTube descriptions), email marketing, and customer service interactions is uniform, reinforcing the established brand personality at every touchpoint.

Social Perception

A Comprehensive Source for Grilling Needs, Provider of Quality Products, Good Customer Service, Value for Money, A Peruvian Brand Focused on Grilling Culture, Reliable for Delivery

Copy Examples

• •Headline: Fire Up Flavor Like Never Before! Body: Ready to become the undisputed grill master of your neighborhood? At Listogrill, we're as passionate about that perfect sear as you are! Explore Peru's most complete collection of grills, smokers, and all the sizzling essentials. Quality you can taste, prices you'll love. Your ultimate barbecue experience starts here. Let's get grilling! #Listogrill #PassionForParrilla
• •Headline: Don't Just Grill. Create Masterpieces. Body: From juicy 'anticuchos' to a perfectly smoked brisket, Listogrill has everything your inner 'parrillero' desires. We've sourced the best in grills, 'cajas chinas', accessories, and even premium meats, all delivered to your door. Got questions? Our grill-obsessed team is here to help you choose the perfect gear. Your satisfaction is our promise. What will you create today? #GrillLikeAPro #ListogrillQuality
• •Headline: Weekend Plans: Sorted. Grill On! Body: Sunny days, good company, and the irresistible aroma of barbecue – that's the life! Listogrill makes it easy with top-notch grills and all the trimmings at prices that keep the good times rolling. We believe in quality, variety, and getting your gear to you hassle-free. Trust us with your 'parrilla' dreams. Shop now and let the flavors fly! #WeekendGrilling #ListogrillDelivers
• •Headline: Your One-Stop Shop for Sizzling Success! Body: Why bounce around when Listogrill has it ALL? We're talking the widest variety of grills in Peru – charcoal, gas, 'cajas chinas', you name it – plus every accessory imaginable. We're built on trust, passion for grilling, and a commitment to bringing you the best. Get everything you need, from grill to thrill, right here! #TodoParaTuParrilla #ConfianzaListogrill
• •Headline: Unleash Your Inner Grill Chef! Expert Gear, Friendly Advice. Body: At Listogrill, we're more than just a store; we're your partners in 'parrilla' perfection! We offer a huge selection of quality grills and accessories because we believe everyone deserves to enjoy the magic of a great barbecue. Need advice on the best 'cilindro' or the perfect charcoal? Our passionate team is just a WhatsApp away. Let's make your next cookout legendary! #ParrillerosUnidos #ListogrillSupport