Brand Tone

Caring and Empathetic, Reassuring and Trustworthy, Informative and Direct, Promotional and Urgent

Brand Values

• •Efficacy
• •Natural Solutions
• •Safety
• •Customer Satisfaction
• •Relief and Well-being

Best Practices

• •Include "this, not that" examples (e.g., "We are *reassuring*, not *clinical*; *informative*, not *overly technical*").
• •Maintain Transparency about Ingredients and Guarantees: Consistently highlight the "100% natural," "cortisone-free" aspects and the "90-day satisfaction guarantee" to reinforce trustworthiness.
• •Ensure Consistency Across All Touchpoints: Whether it's the website, email, or any future social media or advertising, the tone should remain consistent to build brand recognition and trust.
• •Highlight the product's natural formulation and its ability to provide immediate relief from itching.
• •Emphasize the product's safety for sensitive skin and children.

Social Perception

The brand aims to be perceived as a provider of a reliable, natural, and effective solution for skin ailments.

Copy Examples

• •100% natural, without cortisone or chemical products.
• •Safe for everyone, even sensitive skin and children.
• •90-day satisfaction guarantee.
• •Experience Soothed Skin – Try DermaCalm™ Risk-Free!
• •Try it risk-free for 90 days and feel the Lisenen difference.