Brand Tone

Professional & Expert, Helpful & Solution-Oriented

Brand Values

• •Aesthetics & Design
• •Functionality & Quality
• •Personalization & Customer Focus
• •Joy & Well-being
• •Sustainability

Best Practices

• •Incorporate storytelling: Share the inspiration behind products or collections, or the philosophy of the brand, as Lise Eggert does with her passion for Nordic style and functionality.
• •Highlight the 'light Nordic style' in visual and written content.
• •Emphasize the blend of aesthetics and functionality in all communications.
• •Showcase the personalization aspect, highlighting how designs reflect clients' personalities.
• •Subtly weave in the sustainability aspect, focusing on long-lasting solutions and quality.

Social Perception

Positive, clients appreciate the design solutions and collaborative approach.

Copy Examples

• •"Creating spaces that reflect your unique personality and lifestyle."
• •"Transforming houses into homes with a focus on aesthetics, functionality, and quality."
• •"Our interior design services provide tailored solutions that bring joy and well-being to your everyday life."
• •"Lise Eggert Living offers sustainable and long-lasting design solutions, blending Nordic style with modern functionality."
• •"Passionate about trends, colors, and materials, we create personalized spaces that exceed expectations while respecting your budget."