Brand Tone

Approachable and Friendly, Empowering and Educational, Authoritative and Experienced, Helpful and Supportive

Brand Values

• •Accessibility: Making accounting understandable for everyone, regardless of their background.
• •Clarity & Simplicity: Breaking down complex topics into easy-to-follow steps and plain language.
• •Empowerment: Equipping individuals and organizations with the knowledge and tools to manage their finances effectively.
• •Support: Providing ongoing help through various channels and resources.
• •Expertise & Accuracy: Offering reliable and professional advice backed by CPA credentials and extensive experience.

Best Practices

• •Use "You" and "We" Language: Directly address the audience ("you," "your") and position the brand as a partner ("we," "us"). This reinforces the "Accountant Beside You" concept.
• •Simplify Complex Terms: Consistently translate accounting jargon into everyday language. If technical terms are necessary, explain them clearly and immediately.
• •Maintain a Supportive & Encouraging Voice: Acknowledge the challenges users face (e.g., "feeling overwhelmed," "confusing") and offer reassurance and solutions. Use positive and empowering language.
• •Focus on Benefits, Not Just Features: Highlight how the products/services solve problems, save time, reduce frustration, and build confidence, rather than just listing what they are.
• •Be Approachable in All Communications: Whether it's website copy, social media posts, or email responses, ensure the tone remains friendly, helpful, and patient. Avoid overly formal or intimidating language.

Social Perception

Positive, Trustworthy, Go-To Resource, Helpful Community Builder

Copy Examples

• •Headline: Stop Dreading Tax Season. We're the Accountant Beside You. Body: Feeling overwhelmed by spreadsheets and IRS forms? Our easy-to-understand guides and courses break down complex accounting so you can manage your finances with confidence. Let's banish those bookkeeping nightmares together! Call to Action: Discover Your Simple Accounting Solution.
• •Headline: QuickBooks Confusing? You're Not Alone. (And We Can Help!) Body: Thousands of nonprofits and churches trust "Accountant Beside You" to make QuickBooks simple. Our step-by-step books and video tutorials translate accounting jargon into plain English, empowering you to take control of your organization's finances. Call to Action: Master QuickBooks Today!
• •Headline: Your Church's Finances, Simplified. Expert CPA Guidance is Here. Body: As a church leader, you wear many hats. Let "Accountant Beside You" take the stress out of managing your church’s finances. From pastor compensation to fund accounting, our resources are designed specifically for you. Call to Action: Get Your Church Accounting Guide.
• •Headline: Empowering Your Nonprofit with Clear Financial Insight. Body: Don't let accounting complexities hold your nonprofit back. Lisa London, CPA, provides the friendly expertise and practical tools you need to ensure compliance, manage grants, and keep your donors happy. You've got this, and we're right beside you. Call to Action: Explore Our Nonprofit Resources.
• •Headline: Finally! Accounting Advice That Actually Makes Sense. Body: Tired of confusing jargon and complicated instructions? "Accountant Beside You" offers a refreshing approach. CPA Lisa London explains everything in a friendly, easy-to-follow way, so you can *finally* feel confident about your numbers. Call to Action: Learn More & Get Free Tips!