Brand Tone

Passionate, Authentic, Sunny, Retro & Funky

Brand Values

• •Originality & Uniqueness
• •Passion & Creativity
• •Authenticity
• •Quality & Craftsmanship
• •Nostalgia & Timelessness
• •Femininity & Empowerment

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your tone (Passionate, Authentic, Sunny, Retro, Funky), including go-to words/phrases and things to avoid. Share this with anyone creating content.
• •Immerse in the Inspiration: Regularly revisit the eras (60s, 70s, 80s music, fashion, icons) and the brand’s own story to keep the retro and passionate elements fresh and authentic in your descriptions and social media posts.
• •Tell Stories, Don't Just Sell Products: Weave the brand's origin story, the inspiration behind collections, or the handmade process into product descriptions and social content to enhance authenticity and connection.
• •Use "You-focused" Language that Empowers: Frame copy around how the jewelry makes the *wearer* feel (e.g., "to make *you* smile," "your daily dose of sunshine," "ready to tell *your* story"), aligning with the "tribute to women" value.
• •Be Consistent Across All Channels (but adapt the format): While the core tone (sunny, retro, passionate) should remain, adapt the specific expression to the platform. For instance, TikTok might allow for more casual, behind-the-scenes language than a formal website product page, but the underlying passion and retro nod should still be evident.

Social Perception

Artisanal & Small Business, Stylish & Trendy (with a vintage twist), Positive & Uplifting, Engaged Creator

Copy Examples

• •Instagram Post (Image: Close-up of a colorful earring): "Sunshine on your shoulders & a little retro magic for your ears! ✨ Our [Product Name] earrings are handmade with love and a sprinkle of 70s disco dust. Ready to groove? #LisaLamoroso #SunnyBijoux #HandmadeJewelry #RetroVibes #UniqueEarrings"
• •TikTok Video (Showing a ring being made, upbeat retro music): "From a spark of an idea to your new favorite bling! 💍 Watch the 'Sylva' ring come to life – pure stainless steel sass, designed to make you smile. What retro icon would rock this? Let me know! 👇 #LisaLamorosoBijoux #HandmadeRing #StainlessSteelJewelry #RetroFunky #CreativeProcess #SmallBizLove"
• •Website Product Description (for a necklace): "Channel your inner 80s pop star with the 'Milano' necklace! 💖 This piece isn't just an accessory; it's a mood. Handcrafted with vibrant beads and a whole lotta heart, it’s your daily dose of sunshine and bold style. Authentic, just like you. #VintageInspired #ColorfulJewelry #HandmadeWithPassion #80sStyle"
• •Email Newsletter Subject: "✨ Get Your Glow On! New Sunny Jewels Just Dropped! ✨" Body Snippet: "Hey Sunshine! Remember those effortlessly cool vibes from the 60s & 70s? We've bottled them up into our latest collection of handcrafted bijoux. Each piece is a little burst of joy, made with passion and ready to tell your story. Find your new everyday talisman!"
• •Promotional Ad Copy: "Tired of the same old sparkle? ✨ Lisa L'amoroso brings you unique, handmade jewelry with a sunny, retro soul. Inspired by the free spirits of the 70s & 80s, each piece is crafted with passion in France. Shine unique. Be you. #LisaLamoroso #RetroJewelry #HandmadeUnique #FrenchCreator #SunnyStyle"