Brand Tone

inspiring, feminine, and subtly sophisticated

Brand Values

• •Femininity and Self-Expression
• •Comfort and Quality
• •Subtlety and Elegance
• •Artistic/Emotional Connection
• •Inclusivity (implied)

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand phrases (e.g., "Subtle. Beautiful. Yours," "Made to feel right," "The quiet power of softness"), approved vocabulary that reflects elegance and comfort, and phrases to avoid (e.g., overly aggressive sales language, slang that doesn't fit the sophisticated tone).
• •Prioritize "Feeling" and "Story": Focus copy on how the clothes make the wearer *feel* (confident, comfortable, beautiful, understood) and how they fit into her personal *story* or self-expression, rather than just technical features.
• •Embrace Poetic and Evocative Language (Judiciously): Use descriptive and slightly artistic language, especially for collections like ECHO//SKIN, to convey the emotive and aesthetic values of the brand. However, ensure clarity and avoid overly abstract copy for general product descriptions.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic of the website and marketing materials. If the imagery is soft, elegant, and artistic, the language should mirror this.
• •Adapt for Platform but Retain Essence: While the tone on TikTok might be more direct and trend-focused, ensure it still connects back to the core values of feminine expression and feeling good. For example, even a fast-paced video can end with a tagline like "Liraflow: Your Style, Your Flow." The emotional core should remain consistent, even if the delivery is adapted.

Social Perception

stylish, feminine, and comfortable clothing with an artistic touch

Copy Examples

• •Introducing the Autumn Bloom Collection: Where subtle hues meet flowing silhouettes, designed to echo your quiet confidence. Discover pieces made to feel uniquely yours. Liraflow – The quiet power of softness.
• •Effortless elegance for your everyday narrative. Our [Dress Name] drapes beautifully, moves with you, and whispers comfort. Because true style is feeling right in your own skin. Shop Liraflow.
• •More than fabric. ECHO//SKIN is an emotion you wear, an artwork that flows with your essence. Explore wearable art for those who feel deeper than they show. Subtle. Beautiful. Yours.
• •Instagram caption for a lifestyle image: Finding beauty in the gentle moments, dressed in the comfort of Liraflow. Our latest arrivals are here to complement your unique story. #Liraflow #SubtleElegance #MadeToFeelRight
• •Email subject line for a promotion: Feel Beautifully You: A Special Liraflow Welcome Inside.