Brand Tone

expert, supportive, empowering, and friendly

Brand Values

• •Expertise & Specialization: Deep knowledge in bra fitting and providing solutions for specialty sizes.
• •Customer-Centricity & Personalized Service: Prioritizing individual customer needs, offering personalized fittings, and aiming for "first time fit success."
• •Quality: Offering "exceptional quality" products.
• •Empowerment & Confidence: Helping women feel good about themselves through well-fitting garments.
• •Inclusivity: Catering to "hard-to-find sizes," large cup sizes, and plus sizes.
• •Integrity: Being willing to recommend products from elsewhere if they don't have the perfect fit, and being transparent in their fitting advice.

Best Practices

• •Lead with Empathy and Understanding: Acknowledge the common frustrations women face when shopping for swimwear and lingerie, especially in harder-to-find sizes. Use phrases that show you "get it."
• •Highlight Expertise Without Being Intimidating: Talk about your certified fitters, years of experience, and specialized knowledge in a way that builds trust and reassures the customer they are in capable hands. Avoid overly technical jargon unless clearly explained.
• •Focus on Benefits, Not Just Features: Instead of just saying "underwired bikini," explain "underwired bikini for superior lift and support, so you can feel secure and comfortable."
• •Use Empowering and Positive Language: Words like "confidence," "empower," "celebrate," "beautiful," "comfortable," and "perfect fit" should be woven throughout the copy.
• •Maintain a Helpful and Approachable Voice: Encourage questions, offer consultations, and make it clear that your team is there to assist. Use a conversational yet professional style.

Social Perception

Lion's Lair Boutique is perceived as a highly trusted and valued resource, especially for women who struggle to find swimwear and lingerie that fits well and provides support. They are seen as experts who genuinely care about their customers' comfort and confidence. The long history of the business and the personal story of its founding add to its authenticity and credibility. Customers feel understood and appreciate the non-judgmental, helpful environment.

Copy Examples

• •Headline: Finally, Swimwear That Understands Your Shape. Body: Tired of compromising on fit and support? At Lion's Lair, we've spent over 25 years perfecting the art of fitting real women. Discover supportive swimwear in your true size and feel confident by the water. Let our expert fitters help you find your perfect match.
• •Headline: More Than Just a Bra. It's Confidence, Tailored to You. Body: We believe the right lingerie is empowering. Our certified bra fit specialists are dedicated to finding you styles that not only fit impeccably but make you feel beautiful from the inside out. Experience the Lion's Lair difference – where expertise meets understanding.
• •Headline: Your Search for the Perfect Fit Ends Here. Body: For too long, finding beautiful, supportive swimwear and lingerie in specialty sizes has been a challenge. Lion's Lair is your sanctuary. We offer an extensive selection and personalized fittings to ensure you leave feeling comfortable, supported, and fabulous.
• •Headline: Embrace Your Curves with Swimwear Designed to Celebrate You. Body: At Lion's Lair, we’re passionate about empowering women of all shapes and sizes. Our mix-and-match separates and expertly curated collection mean you’ll find supportive, stylish swimwear that lets your confidence shine.
• •Headline: Expert Fit, Exceptional Comfort. That's the Lion's Lair Promise. Body: From A to K cup and beyond, our experienced fitters are here to guide you. We don't just sell swimwear and lingerie; we provide solutions and support, ensuring you find pieces you'll love to wear. Book your complimentary consultation today.