Brand Tone

Patriotic & Nostalgic, Design-Oriented & Modern, Informative & Straightforward, Accessible & Gift-Oriented

Brand Values

• •Celebration of Singaporean Culture & Heritage: This is the most evident value, showcased through their entire product line. They aim to capture and promote local identity.
• •Design & Aesthetics: The products are not just functional but also visually appealing, emphasizing creative design.
• •Local Identity & Pride: The brand encourages an appreciation for what makes Singapore unique.
• •Accessibility: Offering a range of products that are relatable and likely affordable for a wide audience.

Best Practices

• •Embrace Local Lingo (Sparingly & Authentically): Incorporate popular Singlish phrases or local references where appropriate to reinforce the Singaporean identity. Ensure it feels natural and not forced. (e.g., "Chope your seat in style with our new tote bags!").
• •Focus on Storytelling & Nostalgia: Connect products to shared Singaporean experiences, memories, and cultural touchstones. Highlight the "why" behind a design (e.g., "Inspired by the vibrant chaos of our beloved hawker centres...").
• •Highlight Design & Quality: While celebrating culture, also emphasize the modern design elements and the quality of the products, positioning them as more than just typical souvenirs.
• •Visual-Led Copy: Since the products are design-centric, ensure copy complements the visuals. Use descriptive language that enhances what the customer sees (e.g., "Featuring the intricate details of Peranakan tilework in a vibrant sapphire blue...").
• •Maintain a Positive and Celebratory Voice: The tone should consistently reflect pride and affection for Singaporean culture. Frame products as a way to celebrate and share this unique identity.

Social Perception

Due to the name collision with other businesses, particularly the appliance store which has mixed reviews, it's difficult to isolate the social perception of *this specific* Lion City Co. (lifestyle goods) from general search results. However, brands focusing on nostalgic and culturally specific items, like "wheniwasfour" (another Singaporean brand with a similar theme), are generally well-received for their charm and unique local flavour. It can be inferred that customers who purchase from Lion City Co. (lifestyle goods) are likely looking for items that express their connection to Singapore, or unique souvenirs for tourists. The potential confusion with the appliance company, especially on platforms like Pinterest where the description is mismatched, could be a point of negative perception or at least brand dilution if customers are looking for one and find the other.

Copy Examples

• •Headline: Wear Your Singapore Story. Our new tee collection is here! Body: From Marina Bay Sands to your favourite chicken rice stall, our latest t-shirts capture the Lion City moments you love. Crafted for comfort, designed with heart. Shop now and carry a piece of home wherever you go. Call to Action: Explore New Arrivals
• •Headline: Kopi, Teh, or Me? ☕️ Start Your Day the Singapore Way. Body: Our Kopitiam-inspired mugs are back in stock! Perfect for your daily brew, these mugs bring a dash of local charm to your kitchen. Which iconic Singaporean drink will you be sipping? Call to Action: Get Your Mug
• •Headline: Deck Your Halls with a Touch of Shophouse Chic. Body: Bring the timeless elegance of Singapore's architectural gems into your home with our new Peranakan tile cushion covers. Vibrant colours, intricate designs – a modern tribute to a rich heritage. Call to Action: Discover Home Collection
• •Headline: Say It With Singlish! 😉 Unique Cards for Every Occasion. Body: Why say 'thank you' when you can say 'Steady Pom Pipi'? Our collection of greeting cards adds a fun, local twist to your heartfelt messages. Sure to bring a smile! Call to Action: Shop Greeting Cards
• •Headline: Little Lions, Big Pride. 🇸🇬 Adorable Outfits for Your Keiki. Body: Dress your little ones in the spirit of Singapore! Our comfortable and cute kids' apparel features playful designs inspired by our island home. Perfect for everyday adventures. Call to Action: See Kids' Collection