Brand Tone

Inspirational and Empowering, Expert and Trustworthy, Passionate and Caring, Accessible Luxury/Diva-esque, Direct and Engaging

Brand Values

• •Self-Esteem and Empowerment
• •Quality and Efficacy
• •Accessibility
• •Ethical Practices
• •Innovation and Continuous Improvement
• •Customer Focus

Best Practices

• •Embrace Agustin's Voice: Channel the founder's passion, expertise, and inspirational journey. Use "I" and "we" to create a personal connection, as seen on the website.
• •Balance Aspiration with Accessibility: While using empowering and "DIVA-esque" language, always bring it back to the attainability of self-esteem and beauty at home, without excessive cost or complexity.
• •Highlight Expertise and Quality: Consistently mention the scientific backing and specialist development behind the products to reinforce trust and efficacy.
• •Infuse Ethical Values: Regularly communicate the commitment to cruelty-free, mostly vegan, and hypoallergenic principles, as well as any social initiatives. This resonates with conscious consumers.
• •Inspire and Uplift: Ensure all copy, from product descriptions to social media, carries an underlying message of empowerment, self-love, and the joy of feeling beautiful and confident.

Social Perception

Respected Expert, Quality Products, Aspirational yet Relatable, Socially Conscious (to a degree), Loyal Following

Copy Examples

• •Headline: Unlock Your Inner Diva. Your Journey to Radiant Self-Esteem Starts Here. Body: At AFBEAUTY, we believe true beauty is a reflection of your confidence. Founded by Agustin Fernandez, with over 15 years of passion and expertise, our dermo-cosmetics are crafted by specialists to bring you affordable luxury and real results. Dare to shine.
• •Product (e.g., Serum): Experience the Agustin Fernandez Glow. More Than Skincare, It's a Ritual. Body: Infused with [Key Ingredient 1] and [Key Ingredient 2], our [Product Name] serum is your daily dose of empowerment. Developed with care by our team of biochemists and dermatologists, it's designed to make you look and feel incredible. Because you deserve nothing less. (Inspired by)
• •Social Media Post: From Agustin's heart to your home. ❤️ We pour expertise and passion into every bottle, so you can embrace your most fabulous self, effortlessly. Our products are proudly cruelty-free because beauty should be kind. What makes you feel like a DIVA today? #AFBEAUTY #SelfEsteem #CrueltyFreeGlow (Inspired by)
• •About Us Snippet: The AFBEAUTY Story: Built on Dreams, Backed by Science. Body: Agustin Fernandez's journey from humble beginnings to a leading voice in beauty is the soul of our brand. We're not just selling products; we're sharing a vision where everyone can access expert-developed, love-infused beauty that elevates your spirit. Join our family. (Inspired by)
• •Call to Action: Ready to Feel Amazing? Discover Your Perfect AFBEAUTY Match. Body: You're unique, and your beauty routine should be too. Explore our collection, developed by Agustin Fernandez and our team of experts, and find the cruelty-free, high-performance products that will make you look in the mirror and feel incredible. Shop now and let your confidence bloom! (Inspired by)