Brand Tone

Professional and Business-Oriented

Brand Values

• •Quality
• •Support for Local Industry
• •Reliability
• •Expertise

Best Practices

• •Maintain a B2B Focus: Always address the copy to the retailer, not the end consumer. Use language that speaks to their business needs, such as profitability, stock management, and customer satisfaction.
• •Be Informative and Direct: Prioritize clear and concise information over creative flair. Retailers are busy and appreciate copy that gets straight to the point, detailing product specifications, benefits, and ordering information.
• •Emphasize Partnership and Support: Use words like "partner," "support," and "grow your business" to reinforce the value of a collaborative relationship. This builds trust and positions the brand as more than just a transactional supplier.
• •Highlight Quality and Exclusivity: Consistently use terms like "premium," "curated," "exclusive," and "leading brands" to reinforce the value proposition of offering high-quality products that can set a retailer apart.
• •Ensure Professionalism Across All Touchpoints: The tone should remain professional and consistent, from website copy and product descriptions to email communications and invoices. Avoid overly casual language, emojis, or slang to maintain brand integrity.

Social Perception

Due to a lack of external online presence, the brand has a low public profile. There's potential for brand confusion with a similarly named grocery distributor. For retail clients, perception is primarily shaped by direct business interactions, aiming to be seen as a serious and reliable B2B partner.

Copy Examples

• •Introducing [New Brand]: Premium Vaping Hardware, Now Available for Your Shelves. Stock the latest in vaping technology and give your customers the quality they demand. Log in to view wholesale pricing.
• •At Limitless Distribution, we are more than a supplier; we are your partner in success. We are dedicated to strengthening the New Zealand vaping industry by providing retailers with a curated selection of the world's leading vape products and unwavering support.
• •Our E-Liquid collection features a diverse range of international and local best-sellers, selected for their quality and market appeal. We provide detailed flavour profiles and brand information to help you make the best purchasing decisions for your store.
• •Partner with a Distributor That Understands Your Business. Apply for a wholesale account today to gain access to exclusive products, competitive pricing, and a supply chain you can trust.
• •Navigating the New Vaping Regulations: What Your Retail Business Needs to Know. Limitless Distribution is committed to helping our partners stay informed and compliant.