Brand Tone

Aspirational, Exclusive, Confident, Assertive, Story-driven, Immersive, Modern, and Stylish.

Brand Values

• •Individuality and Uniqueness: The core message is "Be Different," encouraging customers to express their distinct style.
• •Exclusivity and Personality: Committed to creating unique, themed campaigns.
• •Storytelling and Narrative: Believing that clothing can be a way to participate in a story.
• •Heritage and Inspiration: Drawing from Brazilian roots, Spanish inspiration, and family tradition in craftsmanship.
• •Self-Expression and Personal Growth: Aiming to help customers embrace their singularity and seek their best version.

Best Practices

• •Embrace the "Be Different" Mantra: Ensure all copy, from product descriptions to social media posts, reflects the core idea of individuality, exclusivity, and standing out. Use language that empowers and inspires confidence.
• •Weave in the Narrative: Consistently refer to collections as stories or chapters. Encourage customers to see themselves as part of this ongoing narrative. Use evocative language that hints at the theme and inspiration behind each collection.
• •Maintain an Aspirational yet Inclusive Voice: While highlighting exclusivity and uniqueness, ensure the tone remains inviting to those who aspire to express their individuality. Avoid alienating potential customers by being overly obscure or unapproachable.
• •Use Confident and Direct Language: Reflect the brand's boldness. Use strong verbs and clear statements. The tone should feel assured and self-aware, mirroring the desired perception of the customer.
• •Visual-Verbal Cohesion: Ensure the copy consistently complements the visual identity seen on Instagram and the website. If the visuals are modern, stylish, and somewhat minimalist, the copy should echo this with clarity, sophistication, and a contemporary feel.

Social Perception

Style and Trendiness: Offering contemporary clothing items like oversized fits and cargo styles. A sense of belonging to an exclusive narrative: Appealing to customers who want to feel part of something unique. The brand's primary interaction points seem to be its direct e-commerce site and its social media channels.

Copy Examples

• •Headline for a new collection: "Chapter III: Unfold Your Own Myth. The new Limetre collection is here. Dare to wear your story."
• •Instagram caption for a product: "Beyond fabric. Beyond trends. The [Product Name] isn't just a piece of clothing, it's a page from our latest narrative. What story will you tell? #Limetre #BeDifferent #WearYourStory"
• •Website banner text: "Limetre: Crafted for the individual. Designed to be different. Discover collections that speak your language."
• •Email subject line for a special offer: "An Exclusive Invitation: Be the First to Define Different."
• •Product description snippet: "Each stitch of the [Product Name] is infused with the spirit of [Theme of the Collection], designed not just to be worn, but to be experienced. It’s more than attire; it’s your armor of individuality. Be Different."