Brand Tone

Artistic & Evocative, Elegant & Sophisticated, Passionate & Inspired, Confident & Modern

Brand Values

• •Artistry & Creativity
• •Craftsmanship & Quality
• •Timelessness
• •Modern Sensibility
• •Femininity & Empowerment
• •Consciousness & Responsibility
• •Exclusivity & Uniqueness

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media captions, and email marketing. Use evocative language that transports the audience and connects them to the artistic vision.
• •Highlight Artistry and Craftsmanship: Consistently use terms that emphasize the skill, detail, and quality inherent in the designs – 'hand-painted,' 'meticulous embroidery,' 'artisanal techniques,' 'sumptuous fabrics,' 'exquisite design.'
• •Maintain an Elegant and Sophisticated Vocabulary: Avoid overly casual slang or colloquialisms. The language should mirror the luxury and refinement of the brand. Focus on rich, descriptive adjectives.
• •Connect with the 'New-Age Woman': While celebrating tradition, frame the narrative around modernity, confidence, and the empowered woman who appreciates art and individuality.
• •Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the brand's visual identity. The vibrancy, artistry, and elegance seen in the clothing and imagery should be reflected in the words used to describe them. If the visuals are rich and detailed, the copy should be too.

Social Perception

Luxurious & Designer, Artistic & Unique, High Quality, Vibrant & Bold, Innovative, Good Customer Service (in-store)

Copy Examples

• •Headline: Drape Yourself in Art. Discover Limerick. Body: Each Limerick piece is a canvas, where vibrant prints and meticulous craftsmanship narrate tales of culture and creativity. Wear not just a garment, but a story. Explore our latest collection, designed for the woman who embodies art. Call to Action: Shop Timeless Elegance
• •Headline: The Alchemy of Tradition & Modernity. Body: At Limerick, we weave heritage with a contemporary vision. Sumptuous fabrics meet fluid silhouettes, and ancient artisanal techniques embrace digital design. Experience fashion that's both timeless and fearlessly new-age. Call to Action: Unveil Your Unique Style
• •Headline: Inspired by the World, Designed for You. Body: From the intricate details of Rajasthani miniature art to the wild whispers of nature, our collections are born from a passion for beauty in all its forms. Let Limerick transport you to a world of vibrant theatrics and feminine grace. Call to Action: Explore the New Collection – Artopia
• •Headline: Conscious Luxury. Crafted to Endure. Body: Limerick believes in beauty that lasts. Our commitment to quality craftsmanship and responsible practices ensures each piece is not just an adornment, but a cherished treasure for years to come. Invest in timeless style. Call to Action: Discover Sustainable Sophistication
• •Headline: For the Woman Who is a Masterpiece. Body: Your style is your signature, your life an unfolding artwork. Limerick offers the palette – bold prints, exquisite embroideries, and designs that celebrate your unique essence. Dare to be unforgettable. Call to Action: Define Your Limerick Look