Brand Tone

aspirational, sophisticated, and knowledgeable, yet accessible.

Brand Values

• •Quality & Craftsmanship
• •Health & Wellbeing
• •Sustainability & Eco-consciousness
• •Aesthetic Beauty & Timeless Design
• •Innovation & Expertise
• •Customer Focus & Service

Best Practices

• •Emphasize Natural Luxury: Consistently use words that evoke both the natural, eco-friendly aspects and the high-end, premium quality (e.g., 'natural,' 'artisanal,' 'hand-crafted,' 'premium,' 'luxurious,' 'velvety,' 'luminescent').
• •Educate & Inspire: Balance aspirational language with clear, informative content. Explain the *why* behind the benefits (e.g., how lime wash improves air quality, why breathability matters) and inspire with visual possibilities, as seen on their Instagram and Pinterest.
• •Maintain an Approachable Expertise: While showcasing deep knowledge and designer appeal, ensure language remains accessible to the DIY audience. Avoid overly technical jargon without explanation. Highlight ease of use where appropriate and always convey a supportive, helpful stance.
• •Focus on Sensory Experience & Transformation: Describe the unique look and feel of the product—the texture, the way light interacts with it, the mood it creates. Use evocative language that helps the customer visualize the transformation of their space (e.g., 'soothing,' 'radiant,' 'depth,' 'movement').
• •Reinforce Core Values: Weave in key brand values like health, sustainability, and craftsmanship naturally into product descriptions, blog posts, and social media captions. This builds brand identity and resonates with target customers who share these values.

Social Perception

High-Quality Product, Aesthetic Appeal, Health and Eco-Conscious Choice, Excellent Customer Support, Empowering for DIYers

Copy Examples

• •Headline: Elevate Your Walls. Breathe Easy with JH Wall Paints. Body: Discover the timeless beauty of lime wash. Our all-natural, zero-VOC paints transform your space with luxurious texture and soothing, luminescent color, all while improving your home's air quality. Craft your sanctuary.
• •Headline: From Artisan Craft to Your Home: The JH Wall Paints Difference. Body: With over 30 years of expertise in lime finishes, we handcraft premium paints that bring unparalleled depth and character to your walls. Experience the unique, velvety touch of true lime wash, made simple for both designers and DIY dreamers.
• •Headline: More Than Just Paint. It's a Healthier Way of Living. Body: Choose JH Wall Paints for a home that’s as healthy as it is beautiful. Our natural, breathable finishes are anti-mold, antibacterial, and free from harsh chemicals, ensuring a safe and serene environment for your family.
• •Headline: Unleash Luminous Texture. Create Walls That Tell a Story. Body: Tired of flat, lifeless walls? JH Wall Paints offers a stunning, matte, suede-like finish with soft tonal variations that play with light. Achieve the coveted plaster look with easy brush-on application and make your space truly unforgettable.
• •Headline: Sustainable Sophistication. Paint with a Conscience. Body: Embrace eco-friendly design without compromising on luxury. JH Wall Paints are made from the earth, for your home. Natural pigments, recyclable packaging, and a commitment to a healthier planet. Design beautifully, live responsibly.