Brand Tone

Professional, Technical, and Artist-Centric. The brand communicates with a tone of technical precision and professionalism in product descriptions, while on social media, it adopts an appreciative and community-focused artist-centric tone. It celebrates artists' skills, positioning the brand as the trusted tool behind their talent, with an emphasis on proven performance over flashy marketing.

Brand Values

• •Quality and Precision
• •Safety and Hygiene
• •Artist Empowerment and Community
• •Reliability

Best Practices

• •Always make the artist the hero of the story. Your social media copy should celebrate their talent first. Mention the product (e.g., "created with our #12 Round Liners") as the tool that helped them achieve their vision. This reinforces the brand's role as a supportive partner.
• •When describing products on your website or in catalogues, be specific and technical. Use terms like "medical-grade plastic," "EO Gas Sterilized," and "316L stainless steel" to build trust and appeal to knowledgeable professionals who care about quality and safety.
• •Your copy should be as clean as the lines in the tattoos you feature. Avoid slang, excessive emojis, or overly casual language. The tone should reflect the precision and seriousness of the craft.
• •Continue to build your copy around the work of artists who use your products. Captions should always credit the artist prominently. This not only provides a constant stream of authentic content but also strengthens the perception that QUATAT is the industry standard.
• •While technical features are important, translate them into tangible benefits for the artist. Instead of just saying "Safety Membrane," say "Work with confidence thanks to our full safety membrane that prevents ink backflow and protects your machine." This connects a product feature directly to an artist's peace of mind and workflow.

Social Perception

QUATAT is perceived as a high-quality, reliable, and professional-grade supplier, especially among tattoo artists. It is seen as a smart investment for serious artists who value precision and safety, rather than a budget brand. The consistent featuring of talented artists' work creates an aspirational image, associating QUATAT products with skilled and discerning professionals. The brand is viewed as a fundamental part of the professional tattoo ecosystem.

Copy Examples

• •Incredible detail and flawless execution by @[ArtistHandle]. The precision in every line is a testament to true skill. Honored to see our #QuatatCartridges used to create such stunning work. #QUATAT #TattooArtist #Precision
• •Your Art Demands Precision. Our Cartridges Deliver It. Engineered with 316L steel and a patented stability system for the smoothest, most consistent performance. Trust QUATAT for every masterpiece.
• •QUATAT Viper Cartridges: Superior Stability. Unmatched Ink Flow. Zero Compromise. The professional’s choice for safety and precision.
• •Stop letting inconsistent needles hold you back. Feel the difference a premium, membrane-sealed cartridge makes. Smoother lines, richer shading, and absolute confidence in your craft. Make the switch to QUATAT.
• •The hands behind the art. We talked with @[ArtistHandle] about their process, inspiration, and why they trust QUATAT for their most detailed work. Read the full story on our blog. #QuatatCommunity #TattooTech