Brand Tone

Positive and Uplifting, Youthful and Energetic, Friendly and Approachable, Empowering, Caring and Socially Responsible

Brand Values

• •Empowerment of Girls
• •Quality and Comfort
• •Active Living
• •Individuality and Self-Expression
• •Social Responsibility & Giving Back
• •Age-Appropriateness
• •Fun and Vibrancy

Best Practices

• •Always Empower: Frame messaging around building confidence, strength, and self-belief in young girls. Use words like 'unstoppable,' 'confident,' 'shine,' 'awesome.'
• •Keep it Positive and Energetic: Use upbeat language, exclamation points (appropriately), and a cheerful tone. Focus on fun, joy, and the excitement of an active childhood.
• •Speak Their Language (and Mom's too): Use age-appropriate language that resonates with both girls (4-16) and their parents. Highlight benefits that appeal to both, such as style and fun for girls, and quality, durability, and age-appropriateness for parents.
• •Integrate Values Seamlessly: Naturally weave in messages about giving back, ethical production, and quality without it feeling forced. Phrases like 'Style that Gives Back' or 'Feel good, Do good' can be effective.
• •Be Visually Consistent with Your Words: Ensure that the vibrant, colorful, and active imagery used across platforms aligns with the energetic and positive tone of the copy. This synergy reinforces the brand message.

Social Perception

Positive customer feedback, appreciation for social mission, quality and durability recognized, brand loyalty, engagement through ambassadors, strong online presence.

Copy Examples

• •Headline: Shine Bright, Play Hard! ✨ Body: Our new collection is here to keep up with your every move! Made with super soft, vibrant fabrics that let you express your amazing style while you dance, jump, and conquer your day. Plus, every outfit helps us share kindness – 5 meals donated for every piece! #LimeappleLove #ActiveGirls #EmpoweredStyle
• •Headline: Comfort That Colors Your World 🌈 Body: Get ready to feel amazing in Limeapple! Our ethically made activewear is designed for all-day comfort and play-all-day fun. From vibrant leggings to cozy hoodies, find your new favorite look and feel good knowing you're making a difference. What adventure will you color today? #StyleThatGivesBack #GirlsSupportingGirls #LimeappleVibes
• •Headline: Unleash Your Awesome! 🤸‍♀️ Body: Hey, superstar! Limeapple is all about celebrating YOU. Our comfy, durable gear is made for girls on the go, letting you express your unique sparkle. Be bold, be kind, be active. What makes you feel awesome today? #GirlsCanDoAnything #LimeappleActive #BeUnstoppable
• •Headline: Made for Fun, Designed with Heart ❤️ Body: Splash into happy with our vibrant swimwear or get set for adventure in our playful active sets! At Limeapple, we believe in quality clothes that feel great and do good. Every purchase helps provide meals for kids in need, spreading smiles far and wide. Look good, feel good, do good! #LimeappleCares #FashionWithPurpose #HappyKids
• •Headline: Your Style, Your Story, Your Adventure! 🚀 Body: Dress it up, dress it down, make it YOU! Limeapple's colorful and comfy clothes are designed to fit your life and let your personality shine. We're all about empowering girls to live an active, confident, and kind life. Show us your #LimeappleStyle! #ExpressYourself #GirlsEmpowerment #AdventureReady