Brand Tone

Aspirational, charming, and customer-centric, with a focus on delight and accessibility.

Brand Values

• •Delighting Customers
• •Quality & Trust
• •Accessibility & Affordability
• •Customer Happiness & Support
• •Creating Timeless Spaces

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., warm, aspirational, charming, accessible), key messaging points, "do's and don'ts" for language, and examples of on-brand copy. Share this with anyone creating content.
• •Focus on "Delight" and "Charm": Consistently weave in words and phrases that evoke positive emotions, uniqueness, and the joy of creating a beautiful home, aligning with the core mission. Examples: "spark joy," "charming," "unique find," "lovely," "beautifully crafted."
• •Emphasize Accessibility and Value: While showcasing beautiful items, subtly remind customers of the brand's commitment to competitive pricing and making stylish décor attainable for everyone. Avoid overly elitist or exclusive language.
• •Maintain a Customer-Centric Approach: Address the customer directly (using "you" and "your"). Focus on how the products will benefit them and enhance their lives and homes. Highlight customer support and satisfaction as priorities.
• •Ensure Consistency Across All Platforms: While the specific format might change (e.g., shorter, punchier copy for TikTok), the underlying tone and core values should remain consistent across the website, product descriptions, social media, email marketing, and customer service interactions. Regularly review content on all channels to check for alignment.

Social Perception

The brand aims for a positive image of quality and delight, and customer satisfaction.

Copy Examples

• •Headline: Transform Your House into a Haven: Discover Unique Décor at Lily & Eden. Body: Your home is your sanctuary. At Lily & Eden, we handpick charming and distinctive pieces designed to bring warmth, style, and a touch of magic to every room. Find treasures that tell your story, without breaking the bank.
• •Headline: Unexpected Finds, Endless Delight: Your Dream Home Awaits. Body: Tired of the same old décor? Lily & Eden offers a curated collection of unique lighting, planters, and home accents that spark joy. We believe beautiful living should be for everyone. Explore our new arrivals and let your imagination bloom!
• •Headline: Curated with Love, Delivered to You: The Lily & Eden Promise. Body: From our cozy haven in Wyoming to your doorstep, each Lily & Eden piece is chosen with care, ensuring quality and style. We're dedicated to your happiness, offering beautiful home essentials at prices you'll adore.
• •Headline: Little Luxuries, Big Smiles: Affordable Elegance for Every Corner. Body: Elevate your everyday with Lily & Eden. Discover that perfect vase, the lamp that casts the ideal glow, or a quirky planter that makes you smile – all thoughtfully selected to bring accessible luxury and personality to your home.
• •Headline: More Than Just Décor, It's a Feeling: Welcome to Lily & Eden. Body: We believe your home should reflect your unique spirit. Our mission is to provide delightful, quality pieces that help you craft timeless spaces filled with joy and personality. Let us help you create a home you truly love.