Brand Tone

Empathetic and Supportive, Positive and Uplifting, Informative and Educational, Authentic and Personal, Creative and Gentle

Brand Values

• •Inclusivity
• •Positivity
• •Awareness and Acceptance
• •Authenticity
• •Support and Empowerment
• •Community
• •Quality and Care

Best Practices

• •Speak from the "We" of Shared Understanding: Use inclusive language that reflects the brand's connection to the autism community. Since the founder is autistic, phrases like "we understand," "our community," or "designed with autistic experiences in mind" feel authentic.
• •Prioritize Positive and Empowering Language: Focus on strengths, acceptance, and joy. Avoid language that pathologizes or pities. Instead of "coping with autism," try "navigating the world as an autistic person" or "celebrating autistic strengths."
• •Maintain Visual-Verbal Harmony: Ensure the gentle, creative, and often cute visual style is matched by equally gentle, clear, and supportive written communication. The playful penguin and other characters should be complemented by a kind voice.
• •Educate with Empathy: When sharing informational content about autism, do so in a way that is accessible, respectful, and comes from a place of shared experience or genuine allyship. Avoid jargon where possible or explain it clearly.
• •Foster Community Interaction with Warmth: Respond to comments and messages with the same supportive, understanding, and positive tone that the brand uses in its primary content. Encourage sharing and connection within the "Autism Happy Place."

Social Perception

Highly Positive, Helpful Resource, Trusted and Authentic, Community-Focused

Copy Examples

• •Navigate your world, your way. 🐧 Our hand-drawn communication cards, created by an autistic artist, offer gentle support for when words are hard to find. Express yourself with confidence. #AutismHappyPlace #ActuallyAutistic
• •Celebrating every unique mind! ✨ At Lil Penguin Studios, we believe in the beauty of neurodiversity. Our designs are here to spread understanding, spark joy, and remind you that you are wonderful, just as you are. #AutismAcceptance #Neurodiverse
• •Welcome to your Autism Happy Place! Founded by an autistic artist, Lil Penguin Studios offers unique, hand-drawn apparel and tools designed to bring comfort, support, and a little bit of joy to the autism community and allies. We're so glad you're here.
• •Feeling overwhelmed? Our new Sensory Calm Kit, lovingly designed with autistic experiences in mind, is here to help you find your peace. Gentle textures, soothing visuals – created for your comfort by Lil Penguin Studios. Explore the calm. 💙
• •Wrap yourself in understanding. This cozy [Hoodie/T-Shirt Name] isn't just soft, it's a little piece of our Autism Happy Place. Featuring [Design Element], it's a gentle reminder to embrace your unique sparkle. Designed with love by an autistic artist.