Brand Tone

Aspirational yet Accessible, Warm and Inviting, Elegant and Sophisticated, Functional and Practical, Personal and Passionate, Inspiring

Brand Values

• •Quality and Craftsmanship
• •Timeless Design
• •Functionality and Beauty
• •Customer-Centricity / Creating a Haven
• •Intentional Living
• •Family and Inspiration (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Lilly Sheridan's tone (aspirational, warm, elegant, functional, inspiring) with examples of "do's and don'ts." This guide should be accessible to anyone creating content for the brand.
• •Emphasize "Intentional Living" and "Sanctuary": Consistently weave in phrases and concepts related to creating a personal haven, thoughtful living, and the blend of beauty with purpose. This reinforces core brand values.
• •Storytelling with Purpose: Continue to share the "why" behind the brand and its products, connecting with the founder's journey and the inspiration of creating beautiful, organized homes. This adds authenticity and warmth.
• •Focus on Benefits Beyond Features: While detailing product quality (e.g., "natural stone," "premium linen"), always link these features to the emotional and lifestyle benefits for the customer – creating calm, joy, elegance, and a cherished home.
• •Consistent Visual and Verbal Language: Ensure that the elegant and sophisticated visual style on Instagram and the website is matched by equally refined, warm, and inspiring language across all communications, from product descriptions to social media replies and email marketing.

Social Perception

The brand presents itself as a high-quality, stylish, and thoughtful source for homewares, particularly focused on elegant organization and decor. Customer Reviews (on-site): The few product reviews visible on their site for specific items like the "Lilly Foldable Linen/Bedsheet Box" indicate customer satisfaction with those products. Potential for Confusion: There's a potential for brand name confusion with the much larger and well-established "Sheridan" brand in Australia, which could impact how new customers perceive or find Lilly Sheridan Homewares.

Copy Examples

• •Introducing the Sculpted Serenity Collection. Elevate your everyday moments with the timeless elegance of natural marble. Each piece is thoughtfully crafted to bring a touch of unique sophistication and lasting beauty to your sanctuary. Discover decor that tells a story, exclusively at Lilly Sheridan.
• •Transform clutter into calm. Our signature linen storage boxes blend seamless functionality with chic design, turning organisation into an art form. Create a haven of order and style, because a beautiful life starts with a beautifully organised home. Explore intentional living with Lilly Sheridan.
• •Adding layers of comfort and personality. ✨ Our curated cushion collection is designed to bring warmth, texture, and timeless style to your favorite spaces. What corner of your home are you dreaming of transforming? #LillySheridanHomewares #ElegantLiving #HomeSanctuary #InteriorStyling
• •At Lilly Sheridan, we believe your home is more than just a place – it's the backdrop to your life's most cherished moments. Inspired by a desire for beautiful, functional spaces, our family is passionate about helping you create a home that truly reflects who you are. Discover the beauty of intentional living with us. [Link to About Us page]
• •Curate Your Sanctuary: Timeless Pieces for a Home You’ll Love.